Back to Basics: Pick the right medium.
Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message.
Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The image above is a best-use list of which medium is best for what messaging.
AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120