Back to Basics: Say This, Not That.
Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience.
When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule.
We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also translated them into plain English. Let us know what you think in the comments.
AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120