In the News: BOK Center Wall Graphic

Thank goodness for the BOK Center. Without it, Tulsa would not be attracting the world’s biggest entertainers. But we have a personal reason for appreciating the BOK—it has given our design team the opportunity to really flex its creative muscles.

We’re proud of all the BOK Center work we’ve done, including the concessions, trade publication ads and our legendary Garth staircase.

And we’ve discovered that great work for a great client doesn’t go unnoticed.

The BOK Center team loves to see what we can do with an empty space or a blank wall, and we rose to the occasion again with wall graphics for two of the arena’s green rooms, featuring Oklahoma music legends Leon Russell and Woody Guthrie.

Read more about the behind-the-scenes world of the BOK Center in this Tulsa World article.

Woody Guthrie Wall

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

 

It’s Award Season for AcrobatAnt, Too

The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients.

The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on multiple criteria, with a possible top score of 100 percent. Participants’ entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

AcrobatAnt is thankful to be chosen by the Aster Awards for:

Coffeyville Regional Medical Center (Coffeyville, KS)
Award: Silver – Score of 90% to 94% (top 12% in the nation)
Category: Website
Entry: Coffeyville Regional Website 

 

CommunityCare (Tulsa, OK)
Award: Bronze – Score of 85% to 89% (top 16% in the nation)
Category: Logo Design/Letterhead
Entry: CommunityCare Logo

Mountain States Health Alliance (Johnson City, TN)
Award: Gold – Score of 95% to 99% (top 5% in the nation)
Category: Professional Recruitment
Entry: Nurse Recruiting Booklet

Saint Francis Health System (Tulsa, OK)
Award: Bronze – Score of 85% to 89% (top 16% in the nation)
Category: Photo/Illustration – Single
Entry: Custom Illustration of Hospital Features in Shape of Logo Icon

Saint Francis Health System (Tulsa, OK)
Award: Gold – Score of 95% to 99% (top 5% in the nation)
Category: Newsletter/Internal – Series
Entry: Rounds Physician Newsletter

Saint Francis Health System (Tulsa, OK)
Award: Gold – Score of 95% to 99% (top 5% in the nation)
Category: Outdoor Transit – Single
Entry: “Be FAST” Stroke Transit Bus Design

 

 

 

 

 

 

All winners are currently posted on the Aster Awards website as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

Using Mad Libs for Better Product Positioning

One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created.

Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit uniquely, a.k.a. the value proposition.

Even if your organization’s leadership agrees on mission, vision and values, it is possible that you will find a wide spectrum of opinions when you begin to discuss the value proposition. In your next leadership meeting, identify a product or service and have each stakeholder complete this simple Mad Lib. After each person completes their own value proposition, discuss the points that align and those that conflict. This will help determine the attributes that differentiate your organization and create value for customers.

 

My company, _______(company name)____________

is developing (or offers) ____(a defined offering)____

for ________(target customer)___________________

that will _______(ultimate benefit)________________

because…

1) (proof point)________________________________

2) (proof point)________________________________

3) (proof point)________________________________

 

Example
My company, McDonald’s

offers low-cost fast food

for families

that will provide consistent, low-cost fast food

because they

  • have modern technology and advanced equipment which allows one employee to do the work of many
  • develop new menu options to provide food that meets the demands of a variety of family members
  • maintain focus on family target demographic by offering playgrounds, happy meals and other items tailored specifically to families
  • focus on business operations and efficiency to consistently set standards and exceed expectations for customers and operators

 

Tips for Each Section

The offering:

  • Be specific
  • Avoid buzzwords
  • Say what it is—don’t embellish

Target customer:

  • Identify demographics. Try to be more specific than your initial gut response—instead of just female, perhaps married females is more accurate. Or, married females who work outside the home. The more specific, the better.
  • Clarify the buyer. Who is the specific decision-maker? CEO? Purchasing manager? Interior designer? This is especially important for business-to-business organizations.

Ultimate benefit:

  • Make sure the audience can relate to and understand the problem.

Proof points:

  • Your secret sauce—what makes your solution better than others?

Remember, for the best discussion, have each person create their own version independently, then compare and discuss. Your marketing team and/or ad agency will thank you, and your stakeholders will thank you because of improved ROI due to streamlined creative development and hyper-targeted media spend.

 

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

 

 

 

 

Sources:

http://www.sarahdoody.com/identifying-your-product-story-try-this-madlibs-style-activity/#.WrAkeKjwaiw

https://techcrunch.com/2010/11/03/madlibs-pitch-adeo-ressi-founder-institute/

Bridging Worlds: The Future Role of the Healthcare Strategist. Second Edition. Society for Healthcare Strategy & Market Development. © 2017-2018

https://www.forbes.com/sites/michaelskok/2013/06/14/4-steps-to-building-a-compelling-value-proposition/#1e3fc6974695

Jennie Stuart Health Rebrand

One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital advertising and more.

Why choose an agency in Tulsa, Oklahoma? Because the new Jennie Stuart Health marketing director is a former client who understands the value we bring to healthcare marketing—proving that experience really does make a difference.

Jennie Stuart Health OBGYN Print

Jennie Stuart Health Collateral Rebrand

Jennie Stuart Rebrand Brochure

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

Wintrust Arena Tattoo Ad

Our new client, Chicago’s Wintrust Arena, gave us this challenge: Create a jaw-dropping, out-of-the-box ad to announce the opening of its brand new, state-of-the-art, 10,000-seat multipurpose facility. The client had a basic suggestion—an edgy, tattoo-themed look—but wasn’t sure how to execute it.

Wintrust Arena Tattoo Ad

We figured out a way that not only made the client ecstatic but also resulted in high praise from a Billboard magazine representative. Another result: More out-of-the-box Wintrust Arena work for us, including prominent displays at bus and subway stops around Chicago.

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

Make Direct Mail Cool Again

Even in the digital age, it’s not a bad idea to get back to our roots with a direct mail campaign. Direct mail provides an opportunity for visual and tactile creativity that no digital advertising can provide, since a mailer is a physical item that people can interact with.One of the main goals of direct mail is to make the recipient interact with the mailer for more than just a few seconds. That said, your direct mail must not only look cool, but have a strategic goal behind it—like any other advertising venture, it’s unwise to get wrapped up in the creative side of things without crafting a plan for maximum ROI.

One of the main goals of direct mail is to make the recipient interact with the mailer for more than just a few seconds. That said, your direct mail must not only look cool, but have a strategic goal behind it—like any other advertising venture, it’s unwise to get wrapped up in the creative side of things without crafting a plan for maximum ROI.

Here are some examples of direct mailers that checked all of the boxes for cool, creative and effective.

Zimbabwean Direct Mail Image

After the Zimbabwean newspaper was forced into exile and hit with a 55 percent luxury import duty, it became inaccessible for Zimbabweans. TBWA/Hunt/Lascaris raised awareness of the issue with an eloquent symbol—the Z $ trillion note, made worthless as a result of hyperinflation but still perfectly useful as an eye-catching direct mailer. The resulting campaign is a clever, resourceful and poignant example of “the medium is the message.”

The Natural History Museum needed to produce a cost-effective direct mail piece that would raise awareness of the talks at the Darwin Centre. The eraser, produced as direct mail by Hat-Trick Design, provides a tangible visual that literally places the issue of extinction in the recipient’s hands.

CEO Lights Mailer Candle

To encourage corporate CEOs to shut down all the lights in their buildings for a single hour, WWF sent these candle mailers to their offices. As the yellow candle is removed from the office-shaped box, the “windows” go dark. The visual message is brilliantly simple and well-executed. Corporate support reportedly increased by 260 percent following the release of this mailer.

Gibson Direct Mail Sample

Griffiths, Gibson and Ramsay Productions created a working record player out of cardboard to promote their sound production services to various agencies. The mailer ships flat, holds the record and folds into place in one step. At first glance, this mailer seems like a lot of effort for little return, but it was apparently so impactful that the agencies who received it called GGRP to ask for extras to bring home to their kids.

Planet Kids Direct Mail Sample

Happy Creative Services created an invite for Planet Kids to announce their Annual Day celebrations. The invite folds into a whimsical hand puppet and was given to parents through their students. This is a great example of a direct mailer that’s cost effective, but still engaging and interactive.

Great Copy Mailer

While this mailer for Sprig isn’t particularly interactive, it offers an example of great copy. The visual is clear and inviting, while the centerpiece is a focused statement which sums up the service in just one sentence: “Simple, organic, ready-to-eat meals in just 15 minutes.” Recipients will understand the company’s features and core values in a matter of seconds—and when it comes to direct mail, a few seconds can make a big difference.

Not to toot our own horn, but here’s a few examples of AcrobatAnt direct mailers that also hit the mark. Send us an email or give us a call to learn more about our direct mail expertise.

Sonic Franchise Direct Mail

Parallon Trade Show Direct Mail

Sheridan Healthcare Direct Mail

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AcrobatAnt Marketing & Advertising 
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Thank you to our sources who found some excellent examples:
https://www.dandad.org/en/d-ad-direct-mail-award-winning-work/

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