Getting Over the Hump

The Ants assemble at 9 a.m. every Monday, Wednesday and Friday for “huddle.” These short meetings are designed to keep everybody in the loop about regular agency stuff, plus a little fun to get us ready for the day. Those with “huddle duty”—groups of three or four Ants—are in charge of coming up with an activity or some kind of presentation on Mondays and Wednesdays. (Fridays, or “Freaky Fridays,” are set aside for reviewing some of the best work of the week.)

Mondays are typically reserved for puzzles, brain-teaser games—something to get everyone’s neurons firing for the week ahead. But Wednesdays are designated for wackiness. “Wacky Wednesday” activities can be anything, but the goal is usually something that is equal parts mentally stimulating and competitive, like an old-fashioned game (Connect Four) or a spelling bee, or Name That Tune. Sometimes we’ll play hide-and-seek. And sometimes people come up with their own games.

Recently, one Ant (who shall remain anonymous, but his name rhymes with Cryin’ Stupor) did just that. At Wacky Wednesday huddle, he announced that there were a hundred $1 bills planted all around the office, and whoever found them could keep them. We thought he was kidding. He wasn’t.

In a matter of seconds, the whole office was frantically scrambling around, finding bills tucked in every nook and cranny in the office (he had been secretly planting them for weeks). About half the bills were found that first day, but after that the discoveries slowed to a trickle. Every once in a while we’ll hear a shriek from somewhere in the office: “I found one!” No one’s exactly sure how many bills have yet to be found, so this one Wacky Wednesday game could theoretically go on forever.

To this day, many of us occasionally find ourselves glancing under the base of a lamp, behind a bookshelf or in the creases of a wall to see if there’s a tightly folded treasure waiting for us. It’s downright maddening. And truly wacky.

###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

 

March 13 – Google Partners Connect Event Recap

AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube:

  • Two new targeting options are available for video advertising: life events and consumer patterns.
  • Using TrueView for Action ads for direct response considerably increases campaign performance for CTA-based campaign efforts.
  • Create your Google video campaigns in a separate account than your search and display campaigns. If campaigns are with the same account, due to last click attribution, your conversions could be attributed to an AdWords campaign even if the user first saw and searched based on a YouTube placement. Keeping the campaigns in separate accounts allows for more insight regarding conversions and ad types seen throughout the conversion funnel.
  • Using custom intent audience is a great way to target users who are showing indicators that they intend to buy soon. Google rolled custom intent audiences out for the display network last year and it is coming soon to YouTube video placements.
  • If you want machine learning to help optimize your campaign, you will need sufficient volume and budget for it to learn and optimize. For example, Google provides an automated option for custom intent audiences where Google will create an audience based on the campaign and infer characteristics of target consumers to help you reach your goals. Start bidding with your current tCPA (target cost-per-acquisition) bid and overtime, and with machine-learning providing assistance, you can decrease your tCPA bid while increasing conversions.

Want to read more about new video marketing offerings from Google? Marketing Land has a great article with additional information. Or, contact your AcrobatAnt representative and we’ll be happy to answer any questions that you may have.

Want to see all of the information presented? Watch the recorded video from the livestream.

Interested in attending the next Google Partners Connect livestream event at our office? Sign-up for our monthly newsletter and always be first on the invite list.

###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

The Great Escape

Escape Room Winning Team
The winning team (pictured left to right): Jillian Mabra, Dana Jacobs, David Downing, Donna Keffer, Angela Harless and Anna Montoto.

Escape artists. Challenged to a room with only a 30 percent chance of escape, the winning team managed to free itself with 17 minutes to spare. And they haven’t let anyone forget it.

How do the Ants deal with the relentless pressure of keeping clients content? By spending an afternoon ferociously competing against each other for bragging rights, of course. In early March, the Ants invaded The Escape Tulsa for an exciting team-building event. If you’ve never experienced the escape-room phenomenon, the premise is simple: each team gets one hour to solve a unique mystery, leading to a code that will unlock the door to freedom. But that’s where the simplicity ends, because the mysteries are seriously complex and require real teamwork to solve. It’s nerve-wracking, nail-biting, pressure-packed fun, and we recommend it highly.
###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7901

A Few of Our Favorite Things

For Valentine’s Day, we wanted to share some things that we love—from health and beauty items to entertainment, we hope you’ll find something new to try and love this February.

While we all had our favorite items, topping the favorites list are talking with mom, working on the ranch, being able to take notes on our phones, pit bulls and spending time with our families. And, don’t forget Oklahoma State football and the OKC Thunder.

Entertainment

For the Home

For the Office

Health and Beauty

Other

 
###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Celebrating the Holidays—Ant-style

Over the years, AcrobatAnt has developed some unique holiday traditions—a good blend of fun and heartfelt, silly and serious.

Secret Santa

In early November, we draw names for a Secret Santa gift exchange that takes place at our annual Christmas party. Why draw names so early? Because our tradition is that each gift must be handcrafted in some way and personalized to the recipient. Sometimes the gifts are touching, sometimes silly and sometimes downright bizarre, but they’re always highly creative.
Senior Art Director Dell Chambers, with a custom clock modeled after himself.

12 Days of Christmas

Everyone knows the traditional “Twelve Days of Christmas” song. The Ants deliver something a little less-than-traditional on each of those 12 days, e.g., Crazy Sock Day, Ugly Sweater Day, Twinsday, Why-Is-This-In-My-Closet Day and, of course, Pajama Day. Every year we mix it up with new themes, so be sure to follow us on Facebook or Instagram to bear witness to this year’s shenanigans.
Ants showing their pride and cool graphic tees.

Seeing double for Twinsday!

Craft-building at The Children’s Hospital at Saint Francis

One of the privileges of working with Saint Francis Health System is the annual opportunity to share an afternoon with some of the greatest kids you’ll ever meet—at The Children’s Hospital at Saint Francis. Creating Christmas ornaments and other holiday decorations with patients and their parents is a wonderful experience and a great way to get into the real spirit of the season.
Account Coordinators Rachael Cervenka and Jennifer Hardgrave crafting with a patient from The Children’s Hospital.

Supporting Women In Recovery

The holiday season is all about giving, so one of our favorite traditions each year is making Christmas a little more special for those in the Women In Recovery outpatient rehabilitation program. Donations by the Ants help many of these women afford Christmas gifts for their children and essential items for themselves. A Family and Children’s Services program, Women In Recovery is operated in partnership with The George Kaiser Family Foundation.
Hot chocolate and bonding with some members of Women in Recovery.

The Ant family wishes you and your family the best holiday ever.

###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Ants Get LinkedIn at Talent Connect

AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee.

In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways:

1) 76 percent of candidates want to know the recruiter before applying because they:

      • Feel they can get a leg-up on the hiring process
      • Can get an inside view of the company
      • Can better stand out as a candidate
      • Can see if the recruiter is qualified to recruit for their skillset

What would key candidates find when researching your recruiters?

2) 90 percent of people on LinkedIn have indicated that they are open to new opportunities, while 63 percent say they feel flattered when approached by a recruiter or company with a position that is a good fit for them.

3) Ed Nathanson’s session about the importance of using humor and heart in content was a great reminder that recruiting and content marketing go together. He reminded us that consumers (even candidates) use emotion to purchase: “Positive emotions toward a brand have greater influence on loyalty than trust and other judgments, which are based on brand attributes.” His takeaway: Think about your employees, how/why they do what they do, and use that to drive emotion and authentic communications. These emotions can make online content go viral:

4) Goat yoga is awesome. We’d heard that Nashville had goat yoga, knew we had to try it and are so glad we did. We stretched and strengthened, had lots of laughs and got walked on by baby goats. Thanks for a unique experience, Shenanigoats.

5) A big part of successful recruiting is collaboration across an organization to build the brand. One company that understands this is Heineken, which created a great interview and recruiting video that stays true to its brand while enticing audiences through interactive and unique content. Take a few minutes and start The Interview.

6) Brene Brown’s presentation was equally inspirational and challenging. We could write pages of takeaways about courage, vulnerability, leadership and gratitude, but we’ll limit it to a few quotes that should inspire you to listen to her TED talks or grab one of her books:

        • Vulnerable systems are different than vulnerable relationships. We don’t want vulnerable systems, but we need vulnerable relationships.
        • Vulnerability is about showing up. It’s having the courage to show up and be seen even when we have no control over the outcome. It’s not weakness. It’s the foundation of courage.
        • If you’re brave, you will get your butt kicked.
        • It’s not the critic who counts. If you aren’t in the arena getting your butt kicked, I’m not interested in your feedback.
        • The Four Pillars of Courage are Vulnerability, Clarity of Values, Trust and Rising Skills.
        • Reality-check the story that you tell yourself. Your brain always wants a story; it’s the way we are wired. When faced with an uncomfortable situation, say to yourself: “The story I’m making up right now is…”

7) If you are trying to get people to relocate to your small town for a position, communicate your culture. What makes your location different? Where does it win out and how can it compete with other markets (traffic, cost of living, weather, etc.). Talk to people who have relocated to your company and/or area; their unique insights could help determine your points of differentiation, which include people, culture and location. How can you use points of differentiation to tell a story that sets your brand apart? Inspire people with your love for your town and your company.

8) LinkedIn knows how to throw a party. #NashvilleNights at #TalentConnect was one of the best conference events that we’ve had the privilege to attend. They wanted us to experience “Music City” to its fullest and even provided acoustic performers on the bus transportation to downtown Nashville. Once we arrived, there was an abundance of live music, food, drinks, saloons, activities, and plenty of photo ops and fun. We sang karaoke, screenprinted our own T-shirts and two-stepped with new friends from LinkedIn.

9) Sarah Wagener from Pandora reminded us to follow our instincts when it comes to career-defining moments. Data and insights only go so far—following your insights can lead to a fulfilling career.

10) LinkedIn is developing some exciting new tools that utilize membership data to leverage talent surplus, compare talent between organizations and source candidates. One new platform, Talent Intelligence, will provide the data needed to help leverage and support instincts for more efficient recruiting. We’re excited to get access to this new tool on behalf of our clients in the coming months.

Talent Connect 2017 was a great event and we look forward to utilizing these insights to improve our clients’ branding and recruiting strategies.

###
AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

Wacky Wednesdays at the Ant Farm

Every Monday, Wednesday and Friday, the Ants start the day with a brief meeting that we call “huddle.” Our employees are split into groups of three or four and a different group leads huddle each week. Each huddle begins with announcements and ends with an activity. The theme of the activity varies depending on the day of the week. Wednesdays, in particular, are always of the wacky variety.

Wacky Wednesday activities can range everywhere from a few rounds of hangman or Pictionary to an afternoon ice cream social to beat the heat in mid-July. And when big events are approaching, Wednesdays get even wackier—evidenced by our Superbowl “tailgate,” complete with a mini-cornhole tournament and our March Madness mini-basketball shootout.

From group coffee runs to the café next door to participating in chair yoga sessions or watching a compilation of funny YouTube videos, the possibilities for Wacky Wednesday are endless. All wackiness aside, huddle is a great way to get our employees engaged and excited for the day ahead.

The Ant Farm Has a Fresh Coat of Paint and Then Some

Phase One of our office redesign and renovation is complete, and the Ants are excited and inspired by the sleeker, cleaner look.

12795092_10153233700616580_6393585176893601879_o

The earth tones have been replaced with a fresh and modern color palette that reflects a creative environment. And desks have been rearranged and positioned to create more interaction between employees and also to help with the workflow. 10548111_10153233700776580_7044311393898893702_o

The blue table is now black, the brown carpet is now multicolored and the office overall feels happier and brighter to AcrobatAnt. There’s now seating under our staircase and a big, steel desk at the front–featuring a very prominent letter A–welcoming guests. 12495923_10153233700631580_7514008136984586002_o

When asked which aspect of the redesign was his favorite, Danny Sadler, creative director, had this to say, “We wanted our office to be a place for when clients or guests come through the door, they get a sense of what we are about.” 12819168_10153233700706580_8233534876064799325_o

Another big focal point of the redesign was accentuating the texture and character of the historic building. The majority of the exterior walls were kept white so the exposed brick would stand out. The exposed brick helps bring some added warmth to the office and reminds us all what the Lincoln Plaza once was, a giant school on the corner of 15th and Peoria.

Keep your eye out for more changes in Phase Two of our redesign.

blog

Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas.

Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up, taking pictures and sharing on social media for all to see. From hat day and pajama day, to twins day and throw back Thursday, the Ants put everything on display for their clients and followers. It’s a way to show people who normally aren’t around the Ant Farm just how creative and fun we can be.

12357127_10153084188751580_2796920744006662438_o (1)12307559_10153067254476580_4254460179800411117_o (1)12370912_10153074807961580_8667464792754331610_o (1)12377691_10153087190631580_1234273224557894532_o

We aren’t all fun and games. We also give back!

Women in Recovery is a cause that is near and dear to our hearts. Women in Recovery is a program designed to help keep non-violent women out of prison and give them the tools they need to reunite with their children and break the cycle. Oklahoma incarcerates more women per capita than any other state. Which is why this program is so important to our community. While in the program, women learn parenting and life skills, as well as learning what it takes to have a successful career and stay out of the prison system.

We support the Women in Recovery program in different ways each year. During Christmas, that means sponsoring graduates of the program and their children. This year, we sponsored 10 children and 50 women graduating from the Women in Recovery program. All from funds gathered from employees and matched by the AcrobatAnt partners.

12370842_10153087695016580_4378765504618253379_o

All these activities culminate in our Christmas party where we exchange handmade gifts to our Secret Santa recipients and have a fun and funny white elephant gift exchange. The Ants also enjoyed drinks, playing games and each other’s company at our holiday party.

From everyone at AcrobatAnt, we wish you and your family a Merry Christmas, Happy Holidays and a Happy New Year!

1923755_10153091011456580_764521113107422917_n

We love moms

MomsDayCollage (1)Happy Mother’s Day to all the great and caring moms out there. Every year we celebrate this day as a way to say “thank you” to moms for everything they do.

We polled the office to find out what everyone’s favorite Mother’s Day video is and then voted for the overall best one. But, we couldn’t decide on just one. So, here are the top two favorite Mother’s Day videos, as voted on by the Ants.

A little advice — keep a box of tissues close by.

World’s Toughest Job
https://www.youtube.com/watch?v=HB3xM93rXbY

What the Ants thought:

“I loved the World’s Toughest Job campaign because it keeps you interested and hooked throughout the video. It entices you to keep watching and find out what this crazy, unheard of job position is.” — Lale

“If this doesn’t make you want to call your mom and thank her for everything, I don’t know what will. The setup is priceless and the reactions are even better.” — Matt

Here’s to the moms
https://www.youtube.com/watch?v=cRDyP2DcEds

What the Ants thought:

“I like this because it’s a happy, contemporary celebration of moms everywhere. The videos and the photos make the message of gratitude and love even more powerful.” — Anna

“Any time you can use real people in a genuine setting, it adds a very emotional element for the viewers. That’s what I enjoy about this ad; it’s relatable. It reminds them of the impact their moms had on their lives.” — David

Here are a couple more that didn’t make the top two, but are just as great and memorable.

https://www.youtube.com/watch?v=1SwFso7NeuA

https://www.youtube.com/watch?v=zBMQcW6S11Q