Brand Development

Your audience and potential customers have a perception of your business, but is it what you want it to be? Do they know what you stand for as an organization and what you offer? We will develop a plan and creative messaging to close the gap between your existing and desired brand perception.

Our Brand Activation Process (BAP) is designed to provide actionable insights that feed into a measureable marketing strategy. The three components of the BAP are discovery, brand architecture and marketing strategy. When all three are successfully executed, it leads to ideal activation of your brand in the market and, ultimately, achieving your business goals.

Our process will solidify your brand’s core values, attributes, segments, tone and influencers as each relates to and supports your brand promise, i.e., what it means to experience your brand. Your brand promise drives the rationale behind all creative executions.

BRAND DEVELOPMENT SERVICES:

  • Naming
  • Taglines and positioning
  • Logo design
  • Graphic and brand standards
  • Brand Activation Process
    1. Discovery
    2. Brand architecture
    3. Marketing strategy
  • Rebranding initiatives
Brand Activation Process
Logo Design

LOGO DESIGN

BRAND
ARCHITECTURE

Brand Architecture
Discovery, Surveys &Reporting

DISCOVERY, SURVEYS ANDREPORTING