Categories for Advertising

Native Ad illustration 2

Native Advertising – Part 2

Need a quick background to get the basics of native advertising? Check out Part 1 of our series, then come back to this article. Native advertising, like any media channel, is just one piece of the marketing mix and should not be considered the silver bullet towards marketing success. Each media type has its role in driving traffic, building brand awareness, increasing brand awareness and driving sales—so, where does native fit in? Native is the best method to help viewers understand how your brand/product helps meet their needs and wants—but in editorial form, not a punchy ad. Remember, this should look... Read More

Native ad illustration

Native Advertising – Part 1

Despite being one of the largest and fastest growing areas of digital advertising, many marketers are still unsure what exactly native advertising entails, and how and when it may be a good fit for their marketing mix. So, what is native advertising anyways? It is sponsored content, which is relevant to the consumer experience, not interruptive, and looks and feels similar to its editorial content.1 In short, it is a paid ad that is disguised as original content. Native Ads Quick Facts2: Viewers spend nearly the same amount of time reading editorial content and native ads—2 seconds and 1 second,... Read More

Why Search Engine Marketing (SEM)?

The first thing someone does when they need something is get online and search for that product or service. We all do it. Investing in paid search will guarantee that your business information will appear at the right time, in the right place when consumers are actively looking for information. SEM targets an audience that is already interested in what you have to offer and allows your business to be present when those users are trying to satisfy a need. Utilizing Google Ads, we bid on search keywords relevant to your brand/product/service. Benefits of SEM: Captures the low-hanging fruit –... Read More

Mazzio’s asks, “Who will reign supreme?”

As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on Facebook and Instagram—to coincide with the six episodes of the final season—and outdoor boards to drive traffic to tease the giveaways and drive viewers to the Mazzio’s social media accounts. At the beginning of each week, we deployed a new post that associated Mazzio’s products... Read More

Awareness to Sales

The Mechanics of a Sales Funnel

Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After we are confident that we will get eyes on our message, we shift focus to sorting those eyes to improve the likelihood that they will convert. Once a lead enters the sales funnel by submitting a form, completing a survey, engaging with a social media poll, clicking... Read More

10 years: A look back and a look forward.

AcrobatAnt celebrates its 10th anniversary this year. What have we learned? Well, the five Ants who have been here since the beginning—owners Angela Harless, Diane Davis, Danny Sadler and David Downing, and Associate Creative Director Bryan Cooper—have learned a few things, among them: Hard work, in the vast majority of cases, supersedes great talent. If you have great talent who also possess a great work ethic, consider yourself lucky. We’re lucky. Never say “never.” Always say “always.” Our best project is our next project. Work hard. Play hard. Time flies. If you want a little context to go with the... Read More

In the News: BOK Center Wall Graphic

Thank goodness for the BOK Center. Without it, Tulsa would not be attracting the world’s biggest entertainers. But we have a personal reason for appreciating the BOK—it has given our design team the opportunity to really flex its creative muscles. We’re proud of all the BOK Center work we’ve done, including the concessions, trade publication ads and our legendary Garth staircase. And we’ve discovered that great work for a great client doesn’t go unnoticed. The BOK Center team loves to see what we can do with an empty space or a blank wall, and we rose to the occasion again... Read More

Thanks for the kudos, Aster. Aster Award Winner.

It’s Award Season for AcrobatAnt, Too

The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on multiple criteria, with a possible top score of 100 percent. Participants’ entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. AcrobatAnt is thankful to be chosen by the... Read More

Using Mad Libs for Better Product Positioning

One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit uniquely, a.k.a. the value proposition. Even if your organization’s leadership agrees on mission, vision and values, it is possible that you will find a wide spectrum of opinions when you begin to discuss the value proposition. In your next leadership meeting, identify a product or... Read More

Jennie Stuart Health Rebrand

One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital advertising and more. Why choose an agency in Tulsa, Oklahoma? Because the new Jennie Stuart Health marketing director is a former client who understands the value we bring to healthcare marketing—proving that experience really does make a difference. ## AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East... Read More