Categories for Agency Life
AcrobatAnt was honored to receive a gold and silver award in the 2018 CardioVascular Advertising (CVA) Awards competition. The annual CVA Awards recognize the nation’s best cardiac and vascular services advertising. AcrobatAnt was awarded for two pieces developed for longtime client Mountain States Health Alliance (now Ballad Health). According to the American Heart Association, cardiovascular disease is the leading global cause of death, accounting for more than 17.3 million deaths per year, a number that is expected to grow to more than 23.6 million by 2030. “As healthcare marketing professionals, it is crucial to educate our communities about the services... Read More
Monday, December 3, through Friday, December 7 AcrobatAnt is hosting a bake sale to raise funds for the Women in Recovery program. 100% of the proceeds will go directly to Women in Recovery, a program very near and dear to our hearts. It is a great organization that helps women get back on their feet, and each year we do all we can to make their Christmas a little brighter. Each day of the bake sale will have a theme: Cookie Day, Chex Day (sweet and savory), Brownie/Blondie Day, Muffins/Bread Day and Pie Day. On Friday, there will be a... Read More
In an ant colony, workers protect—and rely on—their queen. We have lost ours. On Tuesday, November 6, Managing Partner and Creative Services Director Diane Davis left this world after suffering a heart attack at the age of 45. Our grief is beyond words. She was a gift given to us for far too short a time. With deep love and great sympathy for her family, we honor Diane. In lieu of flowers, please donate in her honor to Make a Wish – Oklahoma® or the Oklahoma Animal Alliance Pawsitively Pits Program. Rosary Monday, November 12, 2018 7:00 p.m. Church of... Read More
AcrobatAnt celebrates its 10th anniversary this year. What have we learned? Well, the five Ants who have been here since the beginning—owners Angela Harless, Diane Davis, Danny Sadler and David Downing, and Associate Creative Director Bryan Cooper—have learned a few things, among them: Hard work, in the vast majority of cases, supersedes great talent. If you have great talent who also possess a great work ethic, consider yourself lucky. We’re lucky. Never say “never.” Always say “always.” Our best project is our next project. Work hard. Play hard. Time flies. If you want a little context to go with the... Read More
The Ants assemble at 9 a.m. every Monday, Wednesday and Friday for “huddle.” These short meetings are designed to keep everybody in the loop about regular agency stuff, plus a little fun to get us ready for the day. Those with “huddle duty”—groups of three or four Ants—are in charge of coming up with an activity or some kind of presentation on Mondays and Wednesdays. (Fridays, or “Freaky Fridays,” are set aside for reviewing some of the best work of the week.) Mondays are typically reserved for puzzles, brain-teaser games—something to get everyone’s neurons firing for the week ahead. But... Read More
AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube: Two new targeting options are available for video advertising: life events and consumer patterns. Using TrueView for Action ads for direct response considerably increases campaign performance for CTA-based campaign efforts. Create your Google video campaigns in a separate account than your search and display campaigns. If campaigns are with the same account, due to last click attribution, your conversions could be attributed... Read More
Escape artists. Challenged to a room with only a 30 percent chance of escape, the winning team managed to free itself with 17 minutes to spare. And they haven’t let anyone forget it. How do the Ants deal with the relentless pressure of keeping clients content? By spending an afternoon ferociously competing against each other for bragging rights, of course. In early March, the Ants invaded The Escape Tulsa for an exciting team-building event. If you’ve never experienced the escape-room phenomenon, the premise is simple: each team gets one hour to solve a unique mystery, leading to a code that will... Read More
For Valentine’s Day, we wanted to share some things that we love—from health and beauty items to entertainment, we hope you’ll find something new to try and love this February. While we all had our favorite items, topping the favorites list are talking with mom, working on the ranch, being able to take notes on our phones, pit bulls and spending time with our families. And, don’t forget Oklahoma State football and the OKC Thunder. Entertainment Wireless Beats Headphones Beats Solo Wireless Headphones DIY Channel Spotify Premium Netflix Zedge Ringtones App Popsockets Instagram For the Home Roomba Vacuum Google Home... Read More
Over the years, AcrobatAnt has developed some unique holiday traditions—a good blend of fun and heartfelt, silly and serious. Secret Santa In early November, we draw names for a Secret Santa gift exchange that takes place at our annual Christmas party. Why draw names so early? Because our tradition is that each gift must be handcrafted in some way and personalized to the recipient. Sometimes the gifts are touching, sometimes silly and sometimes downright bizarre, but they’re always highly creative. Senior Art Director Dell Chambers, with a custom clock modeled after himself. 12 Days of Christmas Everyone knows the traditional... Read More
AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More
