Categories for Agency Life
Account supervisor Audrey Chambers and account executive India Wilkerson took part in the recent Event & Arena Marketing Conference (EAMC) in Toronto. The EAMC is an annual event for professionals who work in the live entertainment industry. AcrobatAnt was the only advertising agency to have a booth at the show. Audrey and India visited with many arena-marketing teams to discuss AcrobatAnt’s expertise in trade advertising, website creation, environmental design, and other arena and event promotions. They also attended seminars on digital marketing, live entertainment marketing, event advertising using social media, and sports marketing. And they just happened to be in... Read More
As we prepare to settle back into the groove of the school year and anticipate cooler fall weather, we look back and realize that it has been quite an eventful summer. Growing We are excited to announce that three Ants joined the colony over the last couple of months: Brent Jackson, Bradan Mitchell and Will Skaggs. Brent is our new director of website development. Along with development expertise, Brent brings years of experience in a variety of industries—including tourism and venue marketing—and a passion for mobile, ADA accessibility and user experience that will keep our clients ahead of the curve.... Read More
In what has become an annual tradition, AcrobatAnt supported this year’s Electric Lime Gala (ELG), a fundraiser for Tulsa’s Discovery Lab. Three Ants were directly involved with organizing the event: Dell and Audrey Chambers, who served as co-chairs, and Annie Nelligan, who was part of the planning committee and designed most of the event materials. We also filled two tables with Ants and their guests, and enjoyed a spectacular evening of great food, dancing, live auctions and more. The 2019 ELG was a huge success, raising more than $118,000 to support Discovery Lab programs for area schools. About Discovery Lab... Read More
The Web Design and Development Lead at AcrobatAnt supervises the design, programming, development and management of all interactive/web projects for the Agency and our clients and supervises all web development and maintenance personnel (either FTE or freelance). He/she should be skilled at creating and coding interactive websites that are functional, dynamic, effective and capable of maintaining the brand image and achieving the strategic goals/objectives set forth by AcrobatAnt and our clients. He/she should understand user experience and user interface as key elements in all interactive/web design projects. He/she will work with account managers and creative teams within the Agency who... Read More
AcrobatAnt was honored to receive a gold and silver award in the 2018 CardioVascular Advertising (CVA) Awards competition. The annual CVA Awards recognize the nation’s best cardiac and vascular services advertising. AcrobatAnt was awarded for two pieces developed for longtime client Mountain States Health Alliance (now Ballad Health). According to the American Heart Association, cardiovascular disease is the leading global cause of death, accounting for more than 17.3 million deaths per year, a number that is expected to grow to more than 23.6 million by 2030. “As healthcare marketing professionals, it is crucial to educate our communities about the services... Read More
Monday, December 3, through Friday, December 7 AcrobatAnt is hosting a bake sale to raise funds for the Women in Recovery program. 100% of the proceeds will go directly to Women in Recovery, a program very near and dear to our hearts. It is a great organization that helps women get back on their feet, and each year we do all we can to make their Christmas a little brighter. Each day of the bake sale will have a theme: Cookie Day, Chex Day (sweet and savory), Brownie/Blondie Day, Muffins/Bread Day and Pie Day. On Friday, there will be a... Read More
In an ant colony, workers protect—and rely on—their queen. We have lost ours. On Tuesday, November 6, Managing Partner and Creative Services Director Diane Davis left this world after suffering a heart attack at the age of 45. Our grief is beyond words. She was a gift given to us for far too short a time. With deep love and great sympathy for her family, we honor Diane. In lieu of flowers, please donate in her honor to Make a Wish – Oklahoma® or the Oklahoma Animal Alliance Pawsitively Pits Program. Rosary Monday, November 12, 2018 7:00 p.m. Church of... Read More
AcrobatAnt celebrates its 10th anniversary this year. What have we learned? Well, the five Ants who have been here since the beginning—owners Angela Harless, Diane Davis, Danny Sadler and David Downing, and Associate Creative Director Bryan Cooper—have learned a few things, among them: Hard work, in the vast majority of cases, supersedes great talent. If you have great talent who also possess a great work ethic, consider yourself lucky. We’re lucky. Never say “never.” Always say “always.” Our best project is our next project. Work hard. Play hard. Time flies. If you want a little context to go with the... Read More
The Ants assemble at 9 a.m. every Monday, Wednesday and Friday for “huddle.” These short meetings are designed to keep everybody in the loop about regular agency stuff, plus a little fun to get us ready for the day. Those with “huddle duty”—groups of three or four Ants—are in charge of coming up with an activity or some kind of presentation on Mondays and Wednesdays. (Fridays, or “Freaky Fridays,” are set aside for reviewing some of the best work of the week.) Mondays are typically reserved for puzzles, brain-teaser games—something to get everyone’s neurons firing for the week ahead. But... Read More
AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube: Two new targeting options are available for video advertising: life events and consumer patterns. Using TrueView for Action ads for direct response considerably increases campaign performance for CTA-based campaign efforts. Create your Google video campaigns in a separate account than your search and display campaigns. If campaigns are with the same account, due to last click attribution, your conversions could be attributed... Read More
