Categories for Agency Life

March 13 – Google Partners Connect Event Recap

AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube: Two new targeting options are available for video advertising: life events and consumer patterns. Using TrueView for Action ads for direct response considerably increases campaign performance for CTA-based campaign efforts. Create your Google video campaigns in a separate account than your search and display campaigns. If campaigns are with the same account, due to last click attribution, your conversions could be attributed... Read More

The Great Escape

Escape artists. Challenged to a room with only a 30 percent chance of escape, the winning team managed to free itself with 17 minutes to spare. And they haven’t let anyone forget it. How do the Ants deal with the relentless pressure of keeping clients content? By spending an afternoon ferociously competing against each other for bragging rights, of course. In early March, the Ants invaded The Escape Tulsa for an exciting team-building event. If you’ve never experienced the escape-room phenomenon, the premise is simple: each team gets one hour to solve a unique mystery, leading to a code that will... Read More

A Few of Our Favorite Things

For Valentine’s Day, we wanted to share some things that we love—from health and beauty items to entertainment, we hope you’ll find something new to try and love this February. While we all had our favorite items, topping the favorites list are talking with mom, working on the ranch, being able to take notes on our phones, pit bulls and spending time with our families. And, don’t forget Oklahoma State football and the OKC Thunder. Entertainment Wireless Beats Headphones Beats Solo Wireless Headphones  DIY Channel  Spotify Premium  Netflix  Zedge Ringtones App  Popsockets  Instagram For the Home Roomba Vacuum Google Home... Read More

Celebrating the Holidays—Ant-style

Over the years, AcrobatAnt has developed some unique holiday traditions—a good blend of fun and heartfelt, silly and serious. Secret Santa In early November, we draw names for a Secret Santa gift exchange that takes place at our annual Christmas party. Why draw names so early? Because our tradition is that each gift must be handcrafted in some way and personalized to the recipient. Sometimes the gifts are touching, sometimes silly and sometimes downright bizarre, but they’re always highly creative. Senior Art Director Dell Chambers, with a custom clock modeled after himself. 12 Days of Christmas Everyone knows the traditional... Read More

Ants Get LinkedIn at Talent Connect

  AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More

Wacky Wednesdays at the Ant Farm

  Every Monday, Wednesday and Friday, the Ants start the day with a brief meeting that we call “huddle.” Our employees are split into groups of three or four and a different group leads huddle each week. Each huddle begins with announcements and ends with an activity. The theme of the activity varies depending on the day of the week. Wednesdays, in particular, are always of the wacky variety. Wacky Wednesday activities can range everywhere from a few rounds of hangman or Pictionary to an afternoon ice cream social to beat the heat in mid-July. And when big events are... Read More

The Ant Farm Has a Fresh Coat of Paint and Then Some

Phase One of our office redesign and renovation is complete, and the Ants are excited and inspired by the sleeker, cleaner look. The earth tones have been replaced with a fresh and modern color palette that reflects a creative environment. And desks have been rearranged and positioned to create more interaction between employees and also to help with the workflow.  The blue table is now black, the brown carpet is now multicolored and the office overall feels happier and brighter to AcrobatAnt. There’s now seating under our staircase and a big, steel desk at the front–featuring a very prominent letter... Read More

Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas. Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up, taking pictures and sharing on social media for all to see. From hat day and pajama day, to twins day and throw back Thursday, the Ants put everything on display for their clients and followers. It’s a way to show people who normally aren’t around... Read More

We love moms

Happy Mother’s Day to all the great and caring moms out there. Every year we celebrate this day as a way to say “thank you” to moms for everything they do. We polled the office to find out what everyone’s favorite Mother’s Day video is and then voted for the overall best one. But, we couldn’t decide on just one. So, here are the top two favorite Mother’s Day videos, as voted on by the Ants. A little advice — keep a box of tissues close by. World’s Toughest Job https://www.youtube.com/watch?v=HB3xM93rXbY What the Ants thought: “I loved the World’s Toughest... Read More

Clean your desk and start the year off organized

It’s National Clean Off Your Desk Day The second Monday of each year is a day many dread: National Clean Off Your Desk Day. It’s not that our desks don’t warrant a cleaning, it’s that we just don’t want to do it. This year, the Ants decided to challenge each other to clean our desks. And, many of us did. Here’s some background from a recent press release as to why this day exists and is celebrated. “This special day was originated by Anne Chase Moeller, the daughter of Mr. Chase of the Chase’s Annual Events—the very book where special... Read More