Categories for Brand Development

Your brand spring cleaning: out with the obstacles; in with the more-effective.

As the tidying up of your brand continues, the next step is to let go of anything keeping you from moving forward. That can be something as simple as using old collateral like brochures or business cards, even though they don’t feature your newest logo; or refreshing your website/digital presence. We understand not wanting to waste paid-for pieces, but distributing outdated materials (printed or digital) can be costly—blocking customers from seeing the new vision you have for your business. Here’s an even better question: How do you know when it’s time for a switch? Take this short quiz: Are you differentiating yourself... Read More

Clean up your act this spring: Create a brand standard document.

  You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things: Spells out to your internal audience the Dos and Don’ts of representing your brand Makes sure your external audience sees and hears a consistent message from your company When developing a brand standard guide, be sure to include: Approved fonts Approved PMS and hex colors Online guidelines for translating the brand into the digital space Logo... Read More

Spring cleaning is a great time to declutter your asset library.

  You know how “stuff” piles up? Stacks up? Collects? Before you know it, you’ve amassed more things than you need and can’t find the ones you do. This happens at home and with your brand, too. Now is the ideal time to go through all that clutter to figure out what needs to stay, what needs refinement and what can be tossed. Ask yourself, do I need this/these: Photos Artwork Infographics Mission statement Who we are copy Elevator pitch Talking points Promotional materials Customer service practices Policies Presentations These items (and more) make up your asset library. It’s important... Read More

Is your brand clean this spring?

  Any huge project can be overwhelming—whether it refers to your house or your brand. But when you break down the process into simple steps, progress is easier to make. In this first of five posts, AcrobatAnt can help you spruce up your brand image. First, you need to define your brand’s goals and objectives. Goals are your general, big-picture intentions; objectives are the results that come from achieving those goals. For instance, if your goal is to grow your business, your objectives will define the specific categories, demographics and percentages for that growth. Ask yourself these five questions about... Read More

Ants team up with BOK Center on tasty concession designs.

Of course, Ants are naturally attracted to anything food-related. So when our client, Sarah Haertl asked if we’d design new graphics for BOK Center’s concession areas, we jumped right in. Each area received its own theme and graphic identity. It was a big job that required managing several vendors. “In scope, this project could easily have become overwhelming,” said Sarah. “Our team at AcrobatAnt seamlessly coordinated the design, production and installation of the remodeled concession stands in the facility. We were in constant communication throughout the process, so we were up to date on the status at all times.” As... Read More

What does your message say about your brand?

  One of the most important aspects of branding is deciding on what a brand should communicate to the target market, that is, what message is your brand trying to get across to your customer? This aspect is sometimes overlooked by marketers and can lead to some mistakes that could have been avoided. One common mistake that is made is an over reliance on buzzwords. Buzzwords can be useful, but relying on them solely to describe your brand or what you do can leave for your brand back in the pack; not leading it. Read about four other common mistakes... Read More

What does it take to build a brand?

A short discussion about brand architecture. A brand isn’t a name. It isn’t a logo. It isn’t a creative style. It’s not a tagline. Then, what is it? A brand is the meaning of what resides in the mind of the target audiences…the perception that comes from a complex set of images, emotions, thoughts, history, experiences and expectations. As brand stewards, we try to own that little piece of the audience’s mind, so we can conjure up the brand’s desired perception with the right stimuli. So, building a brand is a contest of perceptions. At AcrobatAnt, we build from the... Read More

Grand Centralized Station.

If your business has multiple locations or multiple sub-brands, we have one word of advice for your marketing structure: Centralize. And here’s why: •    Lower costs Reduce or eliminate duplication, share development costs, use larger volume to gain negotiation leverage with vendors.  •    Establish a cohesive marketing strategy and execution Clear goals and accountability make it easier to report ROI and stick to long-term success strategies. •    Maximize your company’s brand image and messaging When everything you say or do is unified and consistent, you have greater control of your PR and media. •    Enhance quality control In every facet... Read More

Failure to communicate?

Corporations previously dished out advertising and products and customers were expected to passively receive the messages and then love the products. However, times have changed. Customers no longer want to passively sit on their couch and be told what to do. Customers realize they have a voice and they want to use it. So, companies do market research and crunch some numbers. And, ah-ha, they realize that customer’s do not want black model-Ts anymore. Companies think they understand their customers; they begin to offer brown and blue Model-Ts. They do their best to appeal to their ‘secondary market.’ Some companies... Read More