The world of digital media and marketing can be fraught with an insane amount of acronyms and confusing terms. In addition to providing helpful guides like our SEO vs. SEM blog, we thought a list of common terms and their definitions would probably be helpful. You’re welcome. Average Session Duration – In web analytics, a top-level […]

Facebook recently announced changes to a longstanding rule that ads on its site must contain no more than 20% text within the image. This brings a huge sigh of relief from social media managers everywhere. Facebook’s previous restrictions caused headaches for many advertisers. Even though the company changed its rules two years ago to allow […]

As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on […]