Categories for Social Media Management
As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on Facebook and Instagram—to coincide with the six episodes of the final season—and outdoor boards to drive traffic to tease the giveaways and drive viewers to the Mazzio’s social media accounts. At the beginning of each week, we deployed a new post that associated Mazzio’s products... Read More
AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More
With smartphone use on the rise, knowing exactly how mobile users interact with websites compared to their desktop counterparts can be a huge advantage in structuring the online side of your business. Here’s a quick guide to user trends that can help you maximize your internet exposure. Mobile user activity usually peaks during morning (6 a.m. to 9 a.m.) and evenings (6 p.m. to 11 p.m.), while desktop users are mostly online during working hours(9 a.m. to 6 p.m.). Mobile users are generally on the hunt for specific information, while time consuming activities or aimless browsing are usually reserved for... Read More
Branded Twitter accounts are a tricky business. Everything and everyone has Twitter these days, and it can be difficult for brands to get noticed amongst the sea of content and attract followers who are actually interested in seeing branded posts. Many perceive branded accounts as irrelevant, inauthentic or uninteresting. The folks at Keebler took both these considerations into account and decided not to waste time pretending to be social media savvy. Their “Ernie Keebler” account is essentially a chronicle of the lovable old elf’s attempts to master the ins and outs of the worldwide web. Ernie’s Twitter bio sets the... Read More
Facebook has unveiled a new strategy for its advertisers—mid-roll ads. The social media giant began testing mid-roll ads in late February. They now offer the opportunity for advertisers to deliver these five- to 15-second video ads, called in-stream video, within live and non-live videos posted to Facebook. In-stream video uses audience-based targeting, meaning that viewers of the same video may see different mid-roll ads depending on their interests. Advertisers can choose to exclude their ads from certain categories of videos (such as tragedy and conflict, debatable social issues, mature, etc.) in order to avoid any awkward clashes between video and... Read More
Snapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app. There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a... Read More
Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message. Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The image above is a best-use list of which medium is best for what messaging. AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East 15th Street Tulsa, OK 74120 918-938-7912
Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience. When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule. We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also... Read More
We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More
We have put together a four part series focusing on how to drive digital engagement for onsite events. After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one. Provide a good summary of the event One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media... Read More
