Categories for Social Media Management

Effective Social Media Tactics Part Two: Onsite Social Media

  We have put together a four part series focusing on how to drive digital engagement for onsite events. So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it. Create a memorable experience for attendees It doesn’t matter if your event is a week... Read More

Effective Social Media Tactics Part One: Event Preparation.

  We have put together a four part series focusing on how to drive digital engagement for onsite events.  There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful. Establish a unique hashtag for the event A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the... Read More

Smart Moves for Getting Started with Content Marketing

  Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started? This is the first question of many that marketers ask themselves. For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are imperative in getting... Read More

What are you willing to pay to reach those hard-to-herd millennials?

Traditional media may not be able to reach the younger generation you’re trying to engage, but online radio (Pandora, Spotify) and smart TV (Roku, AppleTV, Xbox, Hulu, Amazon basic, etc.) are strategic ways to supplement traditional spending with online spending. These tactics can be highly targeted, effective with high click through rates (CTRs) and you can tie them back to ROI with good reporting. Is the investment is worth the engagement? That depends on client’s goals. Keep in mind: Cover traditional media first—online, radio and smart TV are designed to supplement local media These elements can provide a direct link to your website/webpage... Read More

Tips to keeping up with the moving target of social media.

Nothing in marketing is changing as rapidly as social media. By the time you adjust to one thing, it’s evolved into something else. Certain facts paint a picture of just how sweeping this change can be. For instance, 95 percent of Facebook users log in to their accounts each day.* But, Google+ adds 25,000 new users daily and is quickly gaining on Facebook.** And with its Web assets leverage, Google+ is a serious choice to consider. Perhaps the most stunning change is occurring in Pinterest. This visual-centric channel is by far the fastest growing of them all. But moving images... Read More

Stalked anyone recently?

There might be 16 personality types, but there are only nine types of Facebook users. And thanks to this nifty infographic from Optify, you can figure out what type of user you are and what types your customers are. Using this classification system will allow you to better tailor your content for your primary customer type and help you understand their activity or non-activity on your Facebook page. The nine types are the stalker, baby boomer, newbie, over-sharer, brand promoter, fearful user, curator, gamer and non-user.  Our office has several curators, over-sharers and baby boomers, but we also have a... Read More

ICYMI here is your Twitter language lesson

  It seems as though the digital landscape changes everyday. New businesses popping up, a new social network becomes popular and hilarious cat videos. More importantly, a new digital language has formed, and it can be confusing. One social network in particular has some of the most confusing language. That one site is, of course, Twitter. By limiting people to 140 characters, Twitter users have come up with a language that is full of acronyms, many of which can be hard to decipher. For example, ICYMI, AFAIK and TLDR are just a few of the longer, confusing acronyms. Good news,... Read More

Is scrolling the new page turn?

  Since the advent of the Internet, digital ads have been relegated to the edges of websites, save for the ubiquitous pop-up ad. In recent years however, site owners have become a little more flexible with where you can place your ad. From Forbes to BuzzFeed, custom digital ads are becoming more common.  This new style allows site owners to use web space like never before. It allows them to literally put the ads in front of the reader. Marketers like this new shift because it allows them to offer more magazine-like advertising options, for example a full-page ad that... Read More

Are promoted posts worth it?

Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more than the 16%. Over the past year, Facebook has released new features to let you really hone in on who is seeing your promoted posts, and even sends you an itemized receipt on how your money was spent and how many impression your posts garnered. ... Read More

Give your brand a boost with Social Lift from Mashable

  Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts. “We’re doing this because we see brands are already creating a lot of compelling content that they want to share on social networks, and if a brand can create things people find truly engaging on social, that’s an opportunity for us to be involved and relevant to our audience,” said Pete Cashmore, Mashable CEO and founder. The... Read More