Categories for Social Media Management

hashtag

#HashtagsOnFacebook

After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override privacy settings, however, as they are only visible to the people you already share your post with. The arrival of hashtags on Facebook comes with mixed reviews. Businesses are welcoming the symbol-formerly-known-as-pound-sign with open arms. Before, Facebook did not have any search function that would... Read More

Facebook Rolls Out New Ad Offerings, Dumps Others

Fidji Simo, product manager at Facebook, announced on Friday that the social network giant will be simplifying the ad products that are available to marketers. After gathering feedback from marketers, one message that seemed to resonate was that there are too many products that accomplish the same goal. Facebook announced that new ad products will start with business goals, the same way a person would when working with a marketer. “Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right... Read More

Value proposition as part of your social media marketing strategy

If a customer walked up to you and asked, “What can your business do for me? Why your product? Why your service?” would you know what to say? Your answer, if it convinces said customer that purchasing your product or service will benefit them in some way—by adding value to their lives or solving a problem—is your value proposition. It is your niche that sets your business apart from competitors in at least one way. If that one way is valuable to that one customer, you’ve found your value proposition. Since social media became a forerunner in the advertising and marketing realm,... Read More

Healthcare and Social Media

The evolution of social media amongst healthcare professionals has been driven by a greater need for transparency, and a 2012 consumer poll revealed that 54 percent of patients are comfortable with their medical providers seeking advice from online communities to help better treat their conditions. Source: Healthcare IT News.

How viral is your marketing campaign?

Viral video has taken over the web. With over 4 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS created an excellent documentary-style video showing us the world of viral video in their latest episode of Off Book.

Who is using Pinterest?

Pinterest – The Social Media Darling Of 2012: Infographic by Infographiclabs Follow us at: http://pinterest.com/acrobatant

Are you managing your Internet presence?

Let’s define Internet Presence Management: IPM is the process of controlling your Web-based channels to increase your online presence and overall Internet efficiency. Companies or organizations trying to connect with target audiences online use IPM to reduce the costs of customer acquisition and customer service. But what if you’re an owner who struggles to keep the business running from month to month? Where do you find time for IPM? Answer: You make the time. Or look for outside help. If you’re uncomfortable with terms such as websites, micro sites, landing pages, Google Adwords marketing, SEO, SEM, email, e-newsletters, Facebook pages,... Read More

Failure to communicate?

Corporations previously dished out advertising and products and customers were expected to passively receive the messages and then love the products. However, times have changed. Customers no longer want to passively sit on their couch and be told what to do. Customers realize they have a voice and they want to use it. So, companies do market research and crunch some numbers. And, ah-ha, they realize that customer’s do not want black model-Ts anymore. Companies think they understand their customers; they begin to offer brown and blue Model-Ts. They do their best to appeal to their ‘secondary market.’ Some companies... Read More