choosing media? know the facts.

In our white paper, Pros and Cons of Media Types, we summarize the advantages and disadvantages of traditional media—such as newspaper, TV, outdoor and radio—and digital methods such as email, search engine marketing and paid social media. Did you know, for example, that targeted email is 40% more effective at converting users, compared to Facebook and Twitter? Or that 94% of 25-and-under Americans still read print magazines?

This is important, research-based information you can use to evaluate the best, most strategic media for your message.