Clean up your act this spring: Create a brand standard document.


You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things:

  • Spells out to your internal audience the Dos and Don’ts of representing your brand
  • Makes sure your external audience sees and hears a consistent message from your company

When developing a brand standard guide, be sure to include:

  • Approved fonts
  • Approved PMS and hex colors
  • Online guidelines for translating the brand into the digital space
  • Logo placement and guidelines
  • Specs for printed signs, banners, collateral
  • Templates for stationery kits
  • Email formats, including fonts and signatures
  • Presentation templates
  • Brand tone; sample copy and sample imagery
  • Approved manifesto
  • Approved creative brief

This document becomes your brand’s rule book. Following these guidelines gives your brand a consistent look that your audience can spot immediately. You know a Coke bottle is a Coke bottle before you see the name. A brand standard document can give your brand that same instant recognition.

Coming soon: Step 4—Obstacles.


AcrobatAnt Marketing & Advertising
1336 East 15th Street Tulsa, OK 74120

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