LOGO AND BRAND DEVELOPMENT | DIRECT MAIL | PRINT AND COLLATERAL

CommunityCare, Oklahoma’s largest locally owned and governed health insurance organization, has been serving the healthcare needs of Oklahomans since 1993. To coincide with an invigorated culture and relocation of its headquarters, the company wanted to update its logo, overall brand identity and graphic standards.

LOGO, COLLATERAL & SIGNAGE

The logo, two facing Cs forming a cross, is a nod to the faith-based organizations that own and operate CommunityCare—Saint Francis Health System and St. John/Ascension Health System—while the print, outdoor and other collateral incorporate the distinctive shape of its new downtown Tulsa office building.