Sonic logo and work sample

TRADESHOW DESIGN
MICROSITE DEVELOPMENT

LOGO AND BRAND DEVELOPMENT
DIRECT MAIL

ORIGINAL ILLUSTRATIONS
PRINT AND COLLATERAL

Everybody knows T.J. and Peter, a.k.a. the two guys in the Sonic commercials—they’re a big reason for the success of this popular brand. Another, equally important reason is Sonic’s focus on keeping its employees and franchisees happy and motivated. That’s where we come in. Our work includes developing print and digital communications for employees and franchisees, and designing the company’s unique “drive-thru” trade show booth. There’s much more to the Sonic brand than meets the eye.

Sonic tradeshow booth

ORIGINAL ILLUSTRATIONS

One of the fun things we get to do for Sonic is develop themes and graphics for special presentations, like the company’s employee-of-the-year award ceremony. In 2018, this event happened to be held during the Winter Olympics in South Korea, which inspired our athletic theme and wonderful original illustrations.


“AcrobatAnt has come up with creative solutions for us that were beyond anything we would have imagined. They seem to have a full understanding of the best way to visually engage with our franchisees and prospects. The response rate to the pieces they’ve created has been exceptional and has provided us with a cohesive look we can build upon. I feel thoroughly supported no matter what project I send their way.”

— Joanna Pasnau
Sr. Manager, Franchise Development Marketing
Sonic Industries