After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override privacy settings, however, as they are only visible to the people you already share your post with.
The arrival of hashtags on Facebook comes with mixed reviews. Businesses are welcoming the symbol-formerly-known-as-pound-sign with open arms. Before, Facebook did not have any search function that would enable company pages to find out what their customers were talking about outside of their Facebook page. Now, businesses can use hashtags to “eavesdrop” on users to find out what people are talking about, and usually, whether it’s positive or negative.
Some people do not share the same enthusiasm about the new feature. Many are afraid that their News Feed will be overrun with hashtags that #dontserveanyrealpurpose. There has also been complaint about the formatting of hashtags—bold and blue type—compared to the standard type of non-hashtag posts. Facebook is known for its clean look, and opponents of the hashtag takeover believe this will clutter the interface.
What do you think about hashtags on Facebook?Tags: Advertising, facebook, hashtags, marketing, Social Media, social media marketing
Categorized in: Social Media Management