It’s all about the user experience.
If your users aren’t engaged and keep having to fight with your website design, it’s time for an update. Over at Extension Engine, they’ve identified seven Web design trends for 2014 that put the user first.
From throwing out the old (skeuomorphism) to ringing in the new (parallax scrolling), we’re proud to say that we’re ahead of the curve.
For example, parallax scrolling allows large amounts of information to be displayed on one page while still looking fresh and being easy to read. Not sure what that means? Check out our healthcare microsite for an example: http://new.acrobatant.co/
Other tips include using application-type interfaces that allows users to be more involved, rather than being passive readers, and using collapsible content to hide intimidating lists and clutter.
When was the last time your website got an update?
Categorized in: Digital