Tag Archive: Advertising

Super Bust: Ads that fell flat

There are always a few people at every Super Bowl party that only come to watch the ads. Unfortunately for them, there wasn’t much to watch in between timeouts. Even though 30-second spots cost a whopping $5 million, there seemed to be more duds and misfires compared to years past. Granted, some companies still delivered when it counted, Doritos. But there were no dancing babies, not many talking animals and not a lot of LOL moments in the pack.  There was a puppy-monkey-baby, but that thing was by no means “cute”. It was scary. Instead of picking our what commercials... Read More

Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas. Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up, taking pictures and sharing on social media for all to see. From hat day and pajama day, to twins day and throw back Thursday, the Ants put everything on display for their clients and followers. It’s a way to show people who normally aren’t around... Read More

Was $4.5 million worth 30 seconds at the Super Bowl?

The last minute of this year’s Super Bowl was amazing, but what about this year’s ads? There are mixed reviews. Some people say they were weak, while others believe it was a good change of pace. But we aren’t here to weigh in on whether the ads were good or not, but rather was the money spent advertising worth it. And it was a lot this year. The cost of a 30 second spot was $4.5 million, up from last year. And $9 million for a 60 second. Which got us thinking, excluding production costs, which can run upwards of... Read More

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above. To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure. Bad Let’s start off with the bad one first, because it’s laughable (although that picture is... Read More

Back to Basics: Seven tips that lead to great copywriting.

  However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica) when it comes to copywriting mistakes. Here are the top seven responses: Not including a call to action Including a call to action (CTA) on your advertisements seems like something you learn on the first day of school, but unfortunately it can happen.  CTAs do... Read More

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More

Effective Social Media Tactics Part One: Event Preparation.

  We have put together a four part series focusing on how to drive digital engagement for onsite events.  There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful. Establish a unique hashtag for the event A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the... Read More

Only Mad Men Like Advertising; Customers Want Content

Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need.    As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as we know it. It doesn’t matter whether you sell to businesses or consumers—a buyer is a consumer and vice versa; their behavior is what they’ve acquired in their retail experiences. A consumer’s brand experience begins online. Marketing’s dependence on mass promotional campaigns with goals of... Read More

Smart Moves for Getting Started with Content Marketing

  Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started? This is the first question of many that marketers ask themselves. For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are imperative in getting... Read More