Tag Archive: agency

Facebook Rolls Out New Ad Offerings, Dumps Others

Fidji Simo, product manager at Facebook, announced on Friday that the social network giant will be simplifying the ad products that are available to marketers. After gathering feedback from marketers, one message that seemed to resonate was that there are too many products that accomplish the same goal. Facebook announced that new ad products will start with business goals, the same way a person would when working with a marketer. “Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right... Read More