Tag Archive: Best Practice

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

What’s holding back your brand? Use spring cleaning to make it more efficient.

  Maybe the better question is, “What’s keeping your brand from being more productive?” Oh, now we have your attention! Think about it: Are you still using some processes, ideas and standards that are obsolete or getting in the way of your making progress? Consider these suggestions for updating your approach: Email instead of snail mail? Text instead of email? Text to confirm an appointment rather than call Determine three ways to eliminate paper and go digital Use an iPad to visually present your ideas when pitching business Make sure your website is compatible for mobile devices Offer forms online... Read More