Tag Archive: Best Practices in Healthcare Marketing

Signs You Are Taking Your Healthcare Marketing Down Easy Street

  As marketing continues to fragment, the one-size-fits-all approach may be easier to execute in these times of limited resources, but it’s inevitably doomed to fail. I don’t mean to give marketers who use a cookie-cutter approach to marketing hospitals and health systems a hard time, honestly. But it’s 2014 and the media landscape has drastically shifted – even in the last two years. As marketers, we all want our marketing to work. But are we willing to do the work that gets us closer to who we are targeting? My guess is that in your daily grind of meetings,... Read More