Tag Archive: Boston Consulting Group

Seven Ways to Connect with Millennials in Healthcare Marketing

  Healthcare marketers opting to engage Millennials will create differentiation and give your organization an edge for long-lasting relationships with this generation.  Millennials have grown up. They are the largest generation in U.S. history – even larger than the Baby Boomers. Their ages range from 16-34 and the older members of this group are beginning to enter their peak earning years. One thing we need to consider as healthcare marketers is that they are starting families. According to research conducted by the Boston Consulting Group (BCG), Millennial expectations are very different from the generations coming before them. The marketing tactics... Read More