Tag Archive: Brand Management

Your brand spring cleaning: out with the obstacles; in with the more-effective.

As the tidying up of your brand continues, the next step is to let go of anything keeping you from moving forward. That can be something as simple as using old collateral like brochures or business cards, even though they don’t feature your newest logo; or refreshing your website/digital presence. We understand not wanting to waste paid-for pieces, but distributing outdated materials (printed or digital) can be costly—blocking customers from seeing the new vision you have for your business. Here’s an even better question: How do you know when it’s time for a switch? Take this short quiz: Are you differentiating yourself... Read More