Tag Archive: branding

Content Marketing Is Just Old-School MarComm

Content has always been an important part of many marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master. That thing is called the internet, and it has transformed marketing communications into a completely new animal. Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Today’s content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. If you prefer a more formal definition, let’s use Content Marketing Institute’s version that... Read More

What’s holding back your brand? Use spring cleaning to make it more efficient.

  Maybe the better question is, “What’s keeping your brand from being more productive?” Oh, now we have your attention! Think about it: Are you still using some processes, ideas and standards that are obsolete or getting in the way of your making progress? Consider these suggestions for updating your approach: Email instead of snail mail? Text instead of email? Text to confirm an appointment rather than call Determine three ways to eliminate paper and go digital Use an iPad to visually present your ideas when pitching business Make sure your website is compatible for mobile devices Offer forms online... Read More

Your brand spring cleaning: out with the obstacles; in with the more-effective.

As the tidying up of your brand continues, the next step is to let go of anything keeping you from moving forward. That can be something as simple as using old collateral like brochures or business cards, even though they don’t feature your newest logo; or refreshing your website/digital presence. We understand not wanting to waste paid-for pieces, but distributing outdated materials (printed or digital) can be costly—blocking customers from seeing the new vision you have for your business. Here’s an even better question: How do you know when it’s time for a switch? Take this short quiz: Are you differentiating yourself... Read More

Clean up your act this spring: Create a brand standard document.

  You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things: Spells out to your internal audience the Dos and Don’ts of representing your brand Makes sure your external audience sees and hears a consistent message from your company When developing a brand standard guide, be sure to include: Approved fonts Approved PMS and hex colors Online guidelines for translating the brand into the digital space Logo... Read More