Tag Archive: content marketing plan for healthcare

6 Smart Moves to Get Started with Healthcare Content Marketing

  Smart healthcare marketers understand that today’s healthcare consumers have virtually shut off the traditional world of marketing and chosen messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing is now a cornerstone of inbound marketing efforts in healthcare marketing. So what do you need to get started? This is the first question of many that marketers ask themselves. For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are crucial in getting... Read More