Tag Archive: Deloitte Center for Health Services

Key Marketing Insights about Today’s Healthcare Consumer

Having a grasp on our audiences’ perceptions about the healthcare system gives us the opportunity to improve our path to quality healthcare.  Every year since 2008, the Deloitte Center for Health Solutions polls 4,000 adults in the U.S. about their behavior in and attitudes about healthcare. Those surveyed are asked about overall performance and personal use of the healthcare system, improvements needed and needs that are currently being unmet. I’m not going to distill the entire report for you, but I have extracted insights that I believe are important to our efforts in marketing healthcare to a consumer audience. Healthcare is deeply... Read More

Four Megatrends Affecting Healthcare Marketing

  “Never before has an industry faced such uncertainty as does the healthcare industry today.” – Paul Keckley, Executive Director of Deloitte Center for Health Solutions There is a new norm in healthcare and organizations who want to prosper will understand the key to survival is acceptance and change. As Executive Director Paul Keckley recently described via video, there are seven megatrends influencing healthcare right now. I’ve culled these down to the four that are affecting our efforts in healthcare marketing. 1. Demanding demographics. The U.S. demographics continue to change with the widening of ethnic groups in our communities, sizes of our... Read More