Tag Archive: Effective ER creative

A Healthcare Marketing Reality Check: We DO Save Lives

  Your billboard saved my life. For several months now I have been short of breath and I basically chalked it up to being out of shape/overweight. In June I was on my way [out of town] on a business trip and started having some burning in my chest muscles and what I thought was very bad heartburn. Along the way, I noticed your billboard sign “Is this indigestion or a heart attack?” Not only did the sign get my attention, but as a result I turned around and came back home. Long story short and several tests later, it... Read More