Tag Archive: facebook

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More

Effective Social Media Tactics Part Three: Post Event to Do’s

  We have put together a four part series focusing on how to drive digital engagement for onsite events. After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one. Provide a good summary of the event One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media... Read More

Effective Social Media Tactics Part Two: Onsite Social Media

  We have put together a four part series focusing on how to drive digital engagement for onsite events. So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it. Create a memorable experience for attendees It doesn’t matter if your event is a week... Read More

Effective Social Media Tactics Part One: Event Preparation.

  We have put together a four part series focusing on how to drive digital engagement for onsite events.  There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful. Establish a unique hashtag for the event A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the... Read More

Are promoted posts worth it?

Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more than the 16%. Over the past year, Facebook has released new features to let you really hone in on who is seeing your promoted posts, and even sends you an itemized receipt on how your money was spent and how many impression your posts garnered. ... Read More

Give your brand a boost with Social Lift from Mashable

  Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts. “We’re doing this because we see brands are already creating a lot of compelling content that they want to share on social networks, and if a brand can create things people find truly engaging on social, that’s an opportunity for us to be involved and relevant to our audience,” said Pete Cashmore, Mashable CEO and founder. The... Read More

hashtag

#HashtagsOnFacebook

After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override privacy settings, however, as they are only visible to the people you already share your post with. The arrival of hashtags on Facebook comes with mixed reviews. Businesses are welcoming the symbol-formerly-known-as-pound-sign with open arms. Before, Facebook did not have any search function that would... Read More

Facebook Rolls Out New Ad Offerings, Dumps Others

Fidji Simo, product manager at Facebook, announced on Friday that the social network giant will be simplifying the ad products that are available to marketers. After gathering feedback from marketers, one message that seemed to resonate was that there are too many products that accomplish the same goal. Facebook announced that new ad products will start with business goals, the same way a person would when working with a marketer. “Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right... Read More