Tag Archive: hashtags

Research first. Post second.

Anyone who writes social media was reminded of a good rule yesterday when DiGiorno Pizza used a hashtag that they shouldn’t have. And that rule is do your research before using a hashtag that may seem good for your brand, but turns out it isn’t.  Here is the tweet in question:         If you are not aware, the #WhyIStayed hashtag is used for domestic-violence victims to speak out and tell their stories, not for pizza companies to promote pizza. It’s unfortunate that the person who posted it did not research before posting. The person that posted the... Read More

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More

hashtag

#HashtagsOnFacebook

After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override privacy settings, however, as they are only visible to the people you already share your post with. The arrival of hashtags on Facebook comes with mixed reviews. Businesses are welcoming the symbol-formerly-known-as-pound-sign with open arms. Before, Facebook did not have any search function that would... Read More