Tag Archive: #HCMPS14

20 Takeaways from #HCMPS14

I attended last week’s Healthcare Marketing and Physician Strategies Summit in Orlando with 600 other healthcare marketing professionals. The gist of the three-day event was aimed to help organizations struggling with: How can we communicate more effectively with patients, consumers, and physicians so that we not only connect, but build engagement and lasting relationships? How can we ensure that our brand is more than just a name, but a promise that is reflected in all that our organization does? How can we improve our use of, data, analytics, and measurement in accomplishing marketing and physician strategy objectives? If your organization... Read More

Top 10 Reasons to Attend Healthcare Marketing’s #HCMPS14

Industry conferences are a valuable and effective way for healthcare marketers to stay at the top of their field.  Getting the edge of what’s new, what your competitors are doing, encountering new vendors and suppliers and networking with your peers are among the many benefits of attending healthcare marketing conferences. For the last three years, I’ve attended the Forum for Healthcare Strategists (@HCStrategists) annual marketing summit (#HCMPS14). Each year I return with a computer full of notes and a head full of ideas for our healthcare clients. This year we’re headed back to Orlando where Seth Godin, David Meerman Scott... Read More