Tag Archive: Healthcare marketing best practices

20 Takeaways from #HCMPS14

I attended last week’s Healthcare Marketing and Physician Strategies Summit in Orlando with 600 other healthcare marketing professionals. The gist of the three-day event was aimed to help organizations struggling with: How can we communicate more effectively with patients, consumers, and physicians so that we not only connect, but build engagement and lasting relationships? How can we ensure that our brand is more than just a name, but a promise that is reflected in all that our organization does? How can we improve our use of, data, analytics, and measurement in accomplishing marketing and physician strategy objectives? If your organization... Read More