Tag Archive: Improving HCAHPS scores in healthcare marketing

Tips for Improving and Promoting HCAHPS Scores in Healthcare Marketing

  Instead of focusing on reimbursement in the measurement of patient satisfaction, healthcare marketers can use HCAHPS scores to attract new healthcare consumers with the satisfaction of your current ones. The HCAHPS survey asks patients to answer questions about their experiences at the hospital. With these scores being tied to reimbursement rates, good scores are more important than ever. While the questions seem to deal with operational and clinical topics, marketing and communications experts can leverage their skills to help improve scores. Healthcare marketers, as well as physicians, should be well-versed in the questions asked to patients in this survey. When... Read More