Tag Archive: Inova Health System

Healthcare Marketing Case Study: Wellness as a Brand Builder

Healthcare marketers can deliver a better brand experience by putting on their “patient hat” and asking themselves, “What’s in it for me?” I’m going to let you in on a little secret about your healthcare audience: They don’t care about what you have to say. That is, until they have to care. The truth is, a minority of consumers are seeking care at any given time. The latest statistic I could find is 16 percent; at any given time, 16% of your market cares what you have to say. With that being the case, our healthcare messaging has to work... Read More