Tag Archive: Kevin Pho

Seven Steps to Immediately Improve Your Healthcare Marketing

  We are communication experts… eh, right? I’m curious then, why much of healthcare’s messaging ends up clunky, verbose and without a clear call-to-action. Much of the time it’s due to the fact that our healthcare consumer gets lost in the mix – or altogether forgotten – between creation, approval and execution. Too many times, we are appeasing internal audiences, as opposed to our end consumer. Thanks to Kevin Pho, MD, (KevinMD.com or @KevinMD) for providing the inspiration for these tips that we feel will help keep you on track. 1. Who are you trying to reach? Before creating materials, think... Read More