Tag Archive: mashable

Are promoted posts worth it?

Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more than the 16%. Over the past year, Facebook has released new features to let you really hone in on who is seeing your promoted posts, and even sends you an itemized receipt on how your money was spent and how many impression your posts garnered. ... Read More

Give your brand a boost with Social Lift from Mashable

  Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts. “We’re doing this because we see brands are already creating a lot of compelling content that they want to share on social networks, and if a brand can create things people find truly engaging on social, that’s an opportunity for us to be involved and relevant to our audience,” said Pete Cashmore, Mashable CEO and founder. The... Read More