Tag Archive: Media

What are you willing to pay to reach those hard-to-herd millennials?

Traditional media may not be able to reach the younger generation you’re trying to engage, but online radio (Pandora, Spotify) and smart TV (Roku, AppleTV, Xbox, Hulu, Amazon basic, etc.) are strategic ways to supplement traditional spending with online spending. These tactics can be highly targeted, effective with high click through rates (CTRs) and you can tie them back to ROI with good reporting. Is the investment is worth the engagement? That depends on client’s goals. Keep in mind: Cover traditional media first—online, radio and smart TV are designed to supplement local media These elements can provide a direct link to your website/webpage... Read More