Tag Archive: Reducing hospital readmissions

Healthcare Marketing Tactics to Help Reduce Hospital Readmissions

Hospitals are being penalized for readmissions under Medicare’s new rules; therefore, it’s more imperative than ever for healthcare marketers to do their fair share of the heavy lifting. Three-quarters of patients fail to take their medications as directed because they lack the literacy to understand prescription instructions. (National Council on Patient Information and Education) Studies also show that nearly 20 percent of Medicare discharges are followed by an adverse event within 30 days, usually related to medication mismanagement. Two big factors in many readmissions are related to discharge and post-discharge care. By examining and adjusting the discharge process, we can help... Read More