Tag Archive: Susan Gunelius

Three Ways to Tell Your Story in Healthcare Marketing

  In order to create the most influence with our audience and stand out from the competition, healthcare marketing needs to start creating emotional connections between our audience and our brands. Storytelling doesn’t come naturally to those of us who market healthcare. For whatever reason, we can’t get out of the “look at me” mindset enough to figure out what our brand’s story is. The fact is every brand has a story to tell, even in our industry. It’s just a matter of figuring out what yours is. According to Forbes contributor Susan Gunelius in “5 Secrets to Use Storytelling... Read More