Tips for Success in Social Media Healthcare Marketing
First, it’s about your people.
Second, you have to know where you’re going.
Third, you have to know how you’re going to get there.
Last, select the outlet for the appropriate audience.
It’s about your people.
In healthcare, today, it is critical to deliver to your specific community. Before you can be successful in any style of marketing, you have to know your audience. Not only is it essential to know your community, it is important to create content focused on their health and wellness rather than your product or service directly. Think about what patients will gain by using your services or buying your product, and tailor your message to fit their needs.
You have to know where you’re going.
You have to have a plan for social media marketing in order to reach your goals. It is essential to set goals and decide what you, as the marketer, want to gain from your social media plan. Keep in mind, your key objective should focus on addressing your biggest challenges with your audience.
You have to know how you’re going to get there.
In order for your social media plan to lead to success, you need a strategy for achieving your set goals. For example: What content will you use for Facebook versus Twitter? How often will you post for each social media outlet? What is the call to action for each post?
Select outlets for the appropriate audience.
This also ties in with knowing your audience. It is important to know what social media outlets your audience is active on. For example, it is typical for preteens and teenagers to be active on Instagram, while Gen X-ers are more active on Facebook. Knowing this will give insight on what content to use. Your message to teenagers may differ from your message to their parents and grandparents.
Once you know where you’re going and how you’re going to get there, you have to engage with your audience. Aside from posting quality content, you need to keep the conversing with your audience by monitoring all outlets. Monitoring your social media allows you to respond in real time, which in turn improves customer service. Be sure to respond to all comments, messages and new followers; this way your social media outlets don’t seem as though they are being managed by a computer.
An effective way to respond to negative comments/feedback is by taking the conversation offline. Examples of taking the customer offline include directing the customer to either a customer support email address or website. When you take it offline, it allows you to resolve the issue one-on-one. It also gives you the opportunity to turn their negative experience into a positive one. Zappos.com is a great example of this; they always respond with an apology then direct the customer to a website that allows them to chat a Zappos.com employee directly.
Another way to engage with your community is to become active on weekly Twitter chats. Twitter chats are connected using a hashtag. This link provides different hashtags associated with different Twitter chats. It is also a good idea to come up with different hashtags associated with different Twitter chats. It is also a good idea to come up with different hashtags that are unique to your business, product or event. Using your own hashtags to converse with patients can help you connect with your community on a completely new level.
As a healthcare provider, it is critical to become active on social media, and these tips will kick-start your 2015 social media marketing campaign.
AcrobatAnt Healthcare Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120
Categorized in: Healthcare