Using Instagram to Your Advantage as a Healthcare Marketer

Social media is no longer the next big thing; it is now a required tactic in the healthcare marketing mix. Generations X and Y are using social media to educate themselves on healthcare.

Instagram, the online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them on various social networking platforms, is often overlooked by healthcare marketers. As a healthcare marketer, you may be wondering why it’s important to be active on Instagram.

In late 2011, Instagram had 10 million users, and by late August, it had over 150 million, according to A study performed by SimplyMeasured last October, shows that 54 percent of top brands are active on Instagram, and it is now another platform healthcare marketers can use to tell stories and connect with their community.

Instagram offers both photos and videos, providing you with a freedom for content delivery. With this freedom, it is important to plan what content will be delivered through images versus videos. We’ve provided different instances to help you get started and succeed with Instagram:

  • Highlight your physicians. With the large amount of people gathering healthcare research from social media, it is important for you to present doctors in a personable way. Instagram video can be a beneficial way to highlight your physicians, allowing patients to feel a one-on-one connection with them.
  • Patient stories. The video feature of Instagram can also be used to publish short patient interviews, to tell patient success stories, etc. In these instances, it is important to prepare authorization forms for the patient, allowing you to use their story through social media efforts. Always first consider the privacy rights and concerns of your patients.
  • Promote hospital events. Instagram is a beneficial way to reach younger generations for events. You can promote events with your own graphics and then post event pictures on Instagram. When promoting events, it’s a good idea to have your own unique hashtag, making it easier for customers to search for your event.
  • Recruiting purposes. Instagram can be leveraged as a recruiting tool as well. One of the more popular Instagram recruiting messages was from a healthcare organization that posted pictures of their employees with their start dates to illustrate their low employee turnover.

There are many instances when Instagram can be beneficial for healthcare marketers. With it being the hottest app on the market right now, it’s important to become familiar with and active on Instagram and the features it has to offer.

AcrobatAnt Healthcare Marketing & Advertising
1336 E. 15th Street
Tulsa, OK 74120

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