Building a world-class digital presence for a global aerospace leader
NORDAM is one of the most respected names in aerospace manufacturing, serving the world’s top commercial airlines, military operators, and MRO customers across more than a dozen countries. The company’s capabilities span aerostructures, nacelles, interiors, transparencies, and MRO repair, with operations that range from complex OEM design to AOG support.
The website didn’t reflect any of that. Navigation buried critical information behind too many clicks. Contact pathways were unclear. Technical documentation was difficult to locate. Capabilities were presented in a format that required insiders to interpret. For a company that competes for enterprise contracts on a global stage, the digital presence was a liability.
The challenge was not a refresh. It was a full reimagining of how a technically complex, multi-audience organization communicates its scope, credibility, and accessibility to buyers, suppliers, career seekers, and partners simultaneously.
NORDAM’s depth is its competitive advantage. The mistake would have been to simplify the story. The right move was to organize it, so that a buyer from a major airline, a maintainer needing AOG support, and a recent graduate exploring careers could each find their entry point without friction.
Every strategic and structural decision was made through that lens: reduce the cognitive load without reducing the substance.
NORDAM’s website serves a more complex audience matrix than most. Commercial MRO buyers need rapid access to capabilities and certifications. Airline procurement contacts need confidence in scope and global reach. Suppliers need operational clarity. Prospective employees, many of them veterans and engineers, need to feel the scale and culture of the organization before they apply.
Discovery sessions with sales, HR, and operations leadership surfaced the same core tension across every audience: the company’s reputation exceeded what the website communicated. Buyers and candidates who already knew NORDAM were frustrated. Those who didn’t know the company couldn’t get oriented quickly enough.
The answer was not more copy. It was a more direct demonstration of capability. The centerpiece of the solution was an interactive aircraft feature: users click on any section of a commercial aircraft and the site surfaces exactly what NORDAM designs, manufactures, or repairs for that part of the plane. Nacelles, transparencies, interiors, aerostructures — each mapped directly to the airframe, in the language of someone who works on it.
For a company that builds components for nearly every major aircraft platform in service, that single interaction communicates scope more efficiently than any capability list could.
A technically excellent website earns trust with buyers and suppliers. NORDAM’s commitment to the communities where it operates required something more.
During the engagement, AcrobatAnt also designed and built the website for Flight Night, a NORDAM-sponsored fundraising event benefiting the Tulsa Regional STEM Alliance. Flight Night raises money to advance STEM education in Tulsa, connecting NORDAM’s aerospace legacy directly to the next generation of engineers, technicians, and industry professionals.
The Flight Night site extended NORDAM’s brand presence beyond the transactional and into the civic, demonstrating that the company’s investment in the industry runs deeper than its product lines.
Conversion architecture was a central priority from the start. NORDAM’s website serves users with very different intent. The build reflected that: capabilities search, technical publications access, flat panel data forms, inquiry and RFQ pathways, and careers were all treated as distinct conversion tracks, each with a clear path to action.
A custom GA4 dashboard was built at launch to track performance across those priority conversion points, giving the internal team a structured view of how the site was actually driving business activity from day one.
The results in the first six months post-launch confirmed the architecture worked. From launch through December 2023, the site recorded more than 6,600 careers section button clicks, 286 capabilities form submissions, and 104 technical publications form submissions. International traffic reflected the global nature of NORDAM’s customer base: 6% of visitors came from the UK, with additional traffic from India, Canada, Germany, Ireland, and France.
