In 2017, CommunityCare’s leadership team knew they needed a more modern brand to position the company as northeastern Oklahoma’s best choice for healthcare insurance. Our challenge was to design a brand identify that would propel CommunityCare toward growth, then develop a fully integrated marketing campaign that would resonate with audiences and increase plan enrollment.
We faced a unique challenge in 2020, when we were tasked with increasing Senior Health Plan enrollment during the pandemic. Despite the shift from in-person to virtual seminars, enrollment pacing exceeded client expectations. Our work with CommunityCare continues to expand.