In 2017, CommunityCare’s leadership team knew they needed a more modern brand to position the company as northeastern Oklahoma’s best choice for healthcare insurance. Our challenge was to design a brand identify that would propel CommunityCare toward growth, then develop a fully integrated marketing campaign that would resonate with audiences and increase plan enrollment. Our work with CommunityCare continues to expand. In 2020, we were tasked with increasing Senior Health Plan enrollment. Despite the shift from in-person to virtual seminars, enrollment pacing has exceeded client expectations.