Tag Archive: branding

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

Back to Basics: Seven tips that lead to great copywriting.

  However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica) when it comes to copywriting mistakes. Here are the top seven responses: Not including a call to action Including a call to action (CTA) on your advertisements seems like something you learn on the first day of school, but unfortunately it can happen.  CTAs do... Read More

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More

Effective Social Media Tactics Part Three: Post Event to Do’s

  We have put together a four part series focusing on how to drive digital engagement for onsite events. After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one. Provide a good summary of the event One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media... Read More

Effective Social Media Tactics Part Two: Onsite Social Media

  We have put together a four part series focusing on how to drive digital engagement for onsite events. So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for not only the people there, but also the people on social media. Your presence on social media can help make the event a success. Here’s how you can do it. Create a memorable experience for attendees It doesn’t matter if your event is a week... Read More

Effective Social Media Tactics Part One: Event Preparation.

  We have put together a four part series focusing on how to drive digital engagement for onsite events.  There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over the years to make onsite events successful. Establish a unique hashtag for the event A unique hashtag can be useful in many ways. Unique hashtags are useful as they allow you to easily monitor mentions of the event on social media and also track the... Read More

Ever since thinking outside-the-box became so inside-the-box, we just did away with the box and got an oval.

  Who’d ever guess that one of the Top 5 Pollstar entertainment venues on the planet is right here in Tulsa? The BOK Center. Prior to the food venues, we have worked with the BOK Center to create some outstanding ads for trade publications, but this new project took our partnership to new heights. Our project was to take their existing concession stands and transform them into irresistible food havens for arena visitors. Thankfully, we have some amazing wordsmiths and designers that bring fresh ideas to life. This resulted in Graphex 45 award-winning concession stands with fantastic food. And also... Read More

Only Mad Men Like Advertising; Customers Want Content

Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need.    As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as we know it. It doesn’t matter whether you sell to businesses or consumers—a buyer is a consumer and vice versa; their behavior is what they’ve acquired in their retail experiences. A consumer’s brand experience begins online. Marketing’s dependence on mass promotional campaigns with goals of... Read More

Smart Moves for Getting Started with Content Marketing

  Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started? This is the first question of many that marketers ask themselves. For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are imperative in getting... Read More

Content Marketing Is Not Social Media Marketing

  Marketers have always needed to find ways of conveying important information in useful and entertaining ways and social media is the communication workhorse that can effectively and efficiently do it. Social media didn’t create content marketing. Content marketing has been around as long as people have been selling services. What started as published content on the Web, progressed from text to rich content like videos, infographics, e-books, etc. Now that there is more content out there than anyone can reasonably find and consume, we’re applying personalization technology to filter the barrage of information coming at us from all angles... Read More