Tag Archive: Pew Internet and American Life Project

Be Relevant When Marketing to Your Healthcare Audience

Healthcare marketers bear the burden of relevancy when it comes to marketing healthcare content.  It’s one of those buzzwords we’ve been hearing in marketing circles for some time now. As a marketer, what does relevancy mean to you when applied to your healthcare audience? Does it sync up with what your audience considers relevant? I think many times this is where marketers get hung up. The solution to the whole idea of “content marketing” isn’t something you can develop in a vacuum with your agency or creative folks, with no insight (read: research) as to what afflicts your audience. Too... Read More