Rebranding a diverse engineering and construction firm.
Bentonville, Arkansas-based CEI recently hired AcrobatAnt to be its strategic partner in a major rebranding project that included a new brand identity and website. After extensive internal and external brand interviews and research, the new brand began to come to life through a revamped brand promise, positioning statement and logo. Then, from site architecture and concepting through copywriting and design, we worked tirelessly to create a digital experience worthy of CEI, one of the nation’s premier providers of civil engineering, land surveying, landscape architecture and construction administration services.