Honoring Diane Lissau Davis

In an ant colony, workers protect—and rely on—their queen. We have lost ours. On Tuesday, November 6, Managing Partner and Creative Services Director Diane Davis left this world after suffering a heart attack at the age of 45. Our grief is beyond words. She was a gift given to us for far too short a… Read More

New Digital Targeting Capabilities

AcrobatAnt has some exciting new digital marketing options to offer our clients. Keep in mind that the below targeting tactics are available across all ad formats (display, video and high impact). Mail Domain Targeting: Targeting ads to people who received an email from a specific mail address domain (example: audience pool could contain users who… Read More

The Mechanics of a Sales Funnel

Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After… Read More

Pros and Cons of Media Types

While not inclusive of all pros/cons, this table outlines general considerations of specific media types as we evaluate them against our target audiences, while optimizing for the budget.   Pros Cons Other Considerations Local Broadcast/ Cable TV Key Audience: A25-54 slight female skew Medium with highest reach capabilities; can tap in to loyal viewership for… Read More

10 years: A look back and a look forward.

AcrobatAnt celebrates its 10th anniversary this year. What have we learned? Well, the five Ants who have been here since the beginning—owners Angela Harless, Diane Davis, Danny Sadler and David Downing, and Associate Creative Director Bryan Cooper—have learned a few things, among them: Hard work, in the vast majority of cases, supersedes great talent. If… Read More

A Tale of Two Recruitment Events

The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get… Read More

In the News: BOK Center Wall Graphic

Thank goodness for the BOK Center. Without it, Tulsa would not be attracting the world’s biggest entertainers. But we have a personal reason for appreciating the BOK—it has given our design team the opportunity to really flex its creative muscles. We’re proud of all the BOK Center work we’ve done, including the concessions, trade publication… Read More

Getting Over the Hump

The Ants assemble at 9 a.m. every Monday, Wednesday and Friday for “huddle.” These short meetings are designed to keep everybody in the loop about regular agency stuff, plus a little fun to get us ready for the day. Those with “huddle duty”—groups of three or four Ants—are in charge of coming up with an… Read More

Here’s the Big Picture: HTTPS

What does HTTPS stand for? Better yet, what does HTTP stand for? HTTP stands for Hypertext Transfer Protocol. And sure enough, HTTPS stands for Hypertext Transfer Protocol Secure. Starting July 2018, Google’s Chrome browser will indicate that all non-HTTPS sites are insecure. This prominent warning may cause some visitors to leave a site,  negatively impacting bounce… Read More

It’s Award Season for AcrobatAnt, Too

The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on… Read More

Using Mad Libs for Better Product Positioning

One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit… Read More

March 13 – Google Partners Connect Event Recap

AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube: Two new targeting options are available for video advertising: life events and consumer patterns. Using TrueView for… Read More

The Great Escape

Escape artists. Challenged to a room with only a 30 percent chance of escape, the winning team managed to free itself with 17 minutes to spare. And they haven’t let anyone forget it. How do the Ants deal with the relentless pressure of keeping clients content? By spending an afternoon ferociously competing against each other… Read More

Jennie Stuart Health Rebrand

One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital… Read More

Wintrust Arena Tattoo Ad

Our new client, Chicago’s Wintrust Arena, gave us this challenge: Create a jaw-dropping, out-of-the-box ad to announce the opening of its brand new, state-of-the-art, 10,000-seat multipurpose facility. The client had a basic suggestion—an edgy, tattoo-themed look—but wasn’t sure how to execute it. We figured out a way that not only made the client ecstatic but… Read More

Get More Insight Out of Google Analytics Acquisition Reports

Google Analytics is a great way to understand your website traffic, usage and behavior. But, you may be not utilizing Analytics to its full potential. Here are some tips to start using today—no advanced analytics training required—thanks to your favorite Certified Google Partner, AcrobatAnt. Acquisition Reports > Source/Medium Most analytics users are familiar with the… Read More

A Few of Our Favorite Things

For Valentine’s Day, we wanted to share some things that we love—from health and beauty items to entertainment, we hope you’ll find something new to try and love this February. While we all had our favorite items, topping the favorites list are talking with mom, working on the ranch, being able to take notes on… Read More

Kanban to the Rescue

Use Trello to organize anything and everything. Trello is a simple but powerful visual tool for organizing, managing, and tracking team or individual tasks. At AcrobatAnt, our favorite setup for using Trello is known as a Kanban board. Originally developed at Toyota to improve manufacturing efficiency, Kanban boards are commonly used today in agile software development. Kanban… Read More

Ant Q&A: Diane Davis

Diane Davis Owner, Creative Services Director, Account Supervisor  How would you describe your job? Hmmm, that’s a loaded question. The creative services aspect of my job is acting as liaison between account service and the creative department. I assign jobs to each person, make sure all deadlines are met and manage overall workflow. The part… Read More

Ant Q&A: David Downing

David Downing Owner, Account Service Director How would you describe your job? I’m one of the “guys in a suit” (when we used to wear suits) who provides good, sound communications counsel to clients and manages the client relationship. Then I make sure everything gets completed on time and on budget. It needs an even-brained… Read More

Celebrating the Holidays—Ant-style

Over the years, AcrobatAnt has developed some unique holiday traditions—a good blend of fun and heartfelt, silly and serious. Secret Santa In early November, we draw names for a Secret Santa gift exchange that takes place at our annual Christmas party. Why draw names so early? Because our tradition is that each gift must be… Read More

IP Targeting—Leveraging Your List

We have all heard the expression “right person, right message, right time” when it comes to developing effective marketing strategies. With great lists and on-target messaging, direct mail can still be a viable tactic to include in your communications mix. Because direct mail falls short when it comes to message frequency, including it as part… Read More

Ant Q&A: Dana Jacobs

Dana Jacobs Digital Producer Describe your role as digital producer and its importance to clients. As a digital producer, I handle all things social media. Depending on the client, that includes writing copy, shooting and selecting photography, creating graphics, planning and executing ad campaigns, responding to customers and reporting analytics. How has previous career and/or… Read More

Ants Get LinkedIn at Talent Connect

  AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent… Read More

Ant Q&A: Audrey Chambers

  Audrey Chambers Account Supervisor Trace your work history leading up to your employment at AcrobatAnt. I started working when I was 15 years old and really haven’t stopped. After graduating from Oklahoma State University, I accepted a position in Human Resources at the Walmart home office in Bentonville, Arkansas. I later moved to Recruiting… Read More

Ant Q&A: Matt O’Meilia

  Matt O’Meilia Senior Copywriter How would you describe your job? My job is fast-paced, demanding and challenging. On any given day, I change gears frequently to adjust to the unique brand personality of each client. So, there’s a lot of variety, both in the types of clients and the things each client needs: ads,… Read More

Wacky Wednesdays at the Ant Farm

  Every Monday, Wednesday and Friday, the Ants start the day with a brief meeting that we call “huddle.” Our employees are split into groups of three or four and a different group leads huddle each week. Each huddle begins with announcements and ends with an activity. The theme of the activity varies depending on… Read More

Ant Q&A: Dell Chambers

Dell Chambers Senior Art Director How long have you worked at AcrobatAnt? Six wonderful years. How would you describe your job? Challenging, interesting and ever-evolving. I take input from clients and come up with a compelling and clean design to achieve their goals. It’s kind of like a puzzle, figuring out what goes where, and… Read More

Adaptive Content

“Adaptive content” picked up steam as a buzzword a couple years ago. It’s one of those phrases that’s a little vague and hard-to-define, but once you pin it down, the concept is important to consider. Content specialist Noz Urbina defines adaptive content as “a content strategy technique designed to support meaningful, personalized interactions across all… Read More

Make Direct Mail Cool Again

Even in the digital age, it’s not a bad idea to get back to our roots with a direct mail campaign. Direct mail provides an opportunity for visual and tactile creativity that no digital advertising can provide, since a mailer is a physical item that people can interact with.One of the main goals of direct… Read More

Ant Q&A: Donna Keffer

  Donna Keffer Account Manager How would you describe your job? Relationship Builder. My job is to make sure my clients are happy and help them look good by reaching their goals. I try to know as much as possible about them and their business as possible. I manage Mountain States Hospital System and St…. Read More

10 Tips for Working Smarter

Though Ants are notoriously hard workers, we understand that sometimes it’s hard to keep your head in the game and make the most of your work day. Increasing your productivity is a challenge, but we’re here to help. Here are 10 tips for working smarter: Write down your daily goals Writing tasks down helps you… Read More

Mobile Usage Facts

With smartphone use on the rise, knowing exactly how mobile users interact with websites compared to their desktop counterparts can be a huge advantage in structuring the online side of your business. Here’s a quick guide to user trends that can help you maximize your internet exposure. Mobile user activity usually peaks during morning (6… Read More

Social Media Spotlight: Keebler

Branded Twitter accounts are a tricky business. Everything and everyone has Twitter these days, and it can be difficult for brands to get noticed amongst the sea of content and attract followers who are actually interested in seeing branded posts. Many perceive branded accounts as irrelevant, inauthentic or uninteresting. The folks at Keebler took both… Read More

Why Creating a Buyer Persona is Crucial

What’s a buyer persona? Buyer persona is a fictional representation of your ideal customer based on market data and research about your existing customers. If used to its full potential, a buyer persona can help you get right to the core of your customers’ values—attracting the most valuable leads and visitors to your business. How… Read More

Marketing to Generation Z

As Millennials move into adulthood, another generation is racking advertisers’ brains—one that is just as difficult to pin down. The general consensus amongst demographers and researchers is that Generation Z (Gen Z) is composed of young people born during the late 90s and early 2000s. While Millennials witnessed the beginning of the digital age and… Read More

Facebook Rolls Out Mid-Roll Ads

Facebook has unveiled a new strategy for its advertisers—mid-roll ads. The social media giant began testing mid-roll ads in late February. They now offer the opportunity for advertisers to deliver these five- to 15-second video ads, called in-stream video, within live and non-live videos posted to Facebook. In-stream video uses audience-based targeting, meaning that viewers… Read More

Ant Q&A: Bryan Cooper

Bryan Cooper Associate Creative Director How would you describe your job? When you break my job down to its basics, I’m taking a thought from one human and translating it into something visually compelling enough to get the attention of another human. What inspires you? Evel Knievel, vintage photography, Cracker Jack toys and working with… Read More

A Nurse’s Guide to Twitter

I recently came across an in-depth article by Paul McNamara discussing why nurses should be on Twitter and many great tips for nurses to get the most out of Twitter. It was one of the most practical articles that I’ve read and felt it was worth sharing. “To borrow a quote from Jane Caro (you’ll find her on… Read More

How to Use Snapchat Geofilters

Snapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app. There are two types of geofilters: community geofilters and… Read More

Content Remains King

Content. The little seven letter word that everyone is talking about. And you should be, too. In this age of marketing, content is paramount. What is content? Content is anything you put out that people engage with. Articles, blogs, social posts, radio, TV, online advertising, anything and everything. When you begin to think about a… Read More

The Ant Farm Has a Fresh Coat of Paint and Then Some

Phase One of our office redesign and renovation is complete, and the Ants are excited and inspired by the sleeker, cleaner look. The earth tones have been replaced with a fresh and modern color palette that reflects a creative environment. And desks have been rearranged and positioned to create more interaction between employees and also… Read More

How to Personally Connect With Your Patients Through Mobile Marketing

AccrobatAnt Healthcare Marketing would like to introduce our second guest blog post. ‘How to Personally Connect With Your Patients Through Mobile Marketing’ was written by Sophorn Chhay from Trumpia.com. Sophorn is the Imbound Marketing Specialist at Trumpia.com. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers.  Since the dawn… Read More

Top Three Instagram Marketing Options for Healthcare Marketers

AccrobatAnt Healthcare Marketing would like to introduce our first guest blog post. ‘Top Three Instagram Marketing Options for Healthcare Marketers’ was written by Nancy Grace from iDigic.net. Nancy is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on Instagram marketing and are widely followed by readers… Read More

Super Bust: Ads that fell flat

There are always a few people at every Super Bowl party that only come to watch the ads. Unfortunately for them, there wasn’t much to watch in between timeouts. Even though 30-second spots cost a whopping $5 million, there seemed to be more duds and misfires compared to years past. Granted, some companies still delivered… Read More

Your Brand and Nurse Recruiting

With competition for qualified nurses at an all-time high, it’s important to set yourself apart when nurses begin to consider employment opportunities. Your brand is more than your organization’s logo and tagline; it’s aligning what you want people to think about your company with what people actually think of your company.1 Nurses desire more than a paycheck…. Read More

A New Approach to Nurse Recruiting

Many of our healthcare clients have the same problem – they need nurses. This problem will continue to compound as Baby Boomers age and the size of the population with healthcare insurance increases. With more than 8,500 employers currently sourcing for Registered Nurses, there is heavy competition to attract qualified talent.2 With healthcare organizations vying… Read More

Five Keys for a Successful Senior Affinity Program

With a growing emphasis on population health and a huge senior population, it is more important than ever for healthcare organizations to take an active role in practicing preventative medicine to keep seniors healthy. There are many factors at play in the creation of a successful senior affinity program. The suggestions below are only scratching… Read More

Mobile is key.

You’ve probably heard it before time and time again, mobile advertising is the hot trend right now. But mobile is more than a trend, it is here to stay. This year looks to be a breakout year for mobile advertising and for a good reason. “Consumers today are addicted to instant gratification and ads need… Read More

Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas. Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up,… Read More

Online Physician Reputation Management (Part 2)

Five Tips to Manage Online Physician Reputation  Managing an online reputation seems like a daunting task, especially for a busy physician and their staff. So, here are top five areas to focus on for the greatest benefits to online reputation. 1. Check for accuracy. Even if you don’t plan to manage information on all review… Read More

Online Physician Reputation Management (Part 1)

Why Physicians Should Manage Their Online Reputation  As marketers, we know that word-of-mouth communication can build or destroy a brand or reputation quickly, despite whatever paid advertising is in market. It’s important to realize that word-of-mouth has now gone digital and it’s critical for physicians to understand and manage their online reputation. According to a… Read More

Why Personalization is Important for a Successful Digital Patient Experience

Online patient portals have been a game changer for healthcare systems, when they are used successfully and efficiently. An online patient portal is a secure online website that gives patients the ability to access their health information anywhere, anytime, with an Internet connection. Did you know that one in 20 Google searches are for health-related… Read More

What Is Household IP Targeting and How Can I Leverage It for My Hospital?

Household IP targeting is a process that allows you to target specific households based on their Internet Protocol (IP) addresses. The IP address is a number that identifies your Internet connection through your Internet Service Provider (ISP), so it’s unique to each household. Household IP targeting is as targeted as direct mail but does not… Read More

User Experience: What is it good for?

Since the advent of the Internet, people have always put their personal style into the websites they build. Now more than ever, user experience and how a user will interact with a website is in the forefront of designers’ minds. And recently, that also means taking into consideration how a website performs. Specifically how long… Read More

Tips for Designing and Writing for a Senior Audience

Designing and writing for a senior audience is a little different from writing to a younger audience. Below are some pointers for your next piece targeted to a senior audience. COPY -Keep font sizes at least 12pt or even 14pt when using smaller fonts like Times New Roman -Don’t use all caps and maximize contrast… Read More

Three Ways to Boost Your Email Open Rates

  If your business is spending time and resources to develop emails for current or prospective clients, take note of these three tips to boost your open rates. 1. Segment your list.  There are many ways to segment, and the benefits of segmenting your list at different stages of the email cycle are endless. If… Read More

Why Physicians Should Improve Communication With Their Patients

Why are Americans taking doctors to court so often? According to CBS News, Americans file more than 17,000 medical malpractice lawsuits a year and poor communication is the most common complaint. Many recent studies show that improved communication between the physician and the patient is one way to decrease the likelihood of going to court…. Read More

Good Internal Communications Leads to Great Campaigns

Whether you are working on a branding campaign, service line promotion or announcement of a new physician– internal communication is vital to any external communication effort. Before beginning any campaign plan, first ask all stakeholders the following questions: -How does this support the brand? -What do we want to accomplish? -Who are we talking to?… Read More

More Than Just a Name

If your hospital is going through a merger, acquisition or if your name/logo has become dated, you are probably beginning to think about a new name and/or logo. Before calling your advertising agency, it’s important to get leadership on the same page regarding the name, brand architecture and brand nomenclature. Brand architecture is the relationship… Read More

Three Must-Do’s During a Merger or Acquisition

Being involved in a merger or acquisition is something most healthcare marketers will do at least once in their careers (okay, multiple times). It’s easy to get tunnel vision and focus on the immediate requests by their CEO, physicians  the media. Even if you’re already on the treadmill that is a rebranding initiative, take a… Read More

Get Ahead: 3 Things You Can Do Now to Simplify Your Fourth Quarter Plans

1. One easy way to increase your fourth quarter income is to market a service to patients who have already met insurance deductibles for the year. You can use the cost savings as an additional enticement to schedule procedures through the end of the year. This tactic is most effective if you get the message… Read More

10 Best Practices on How to Talk to Your Agency

When it comes to talking and dealing with your creative agency, there are a few tips that help get the most out of your partnership that you may not know, especially if you’ve never worked with an agency before. We polled our office and got some good feedback on how best to talk and deal… Read More

Why Defining a Buyer Persona is Crucial in Healthcare Marketing

1. Defining a buyer persona brings your target demo into focus. When you go through the exercise of defining a buyer persona, you write their story. By doing so, you are uncovering their hopes, concerns, behaviors, activities and needs. When you have a full picture of your target rather than just the basic demographics, you… Read More

Communicating with Patients in Healthcare

As communication leaders in our healthcare systems, it is up to us to educate and lead the staff, as well as the physicians, on the best ways to communicate with patients. “Delivering bad news unsettles everybody, not just the patient,” said Dr. Riess, founder of Empathetics. Delivering bad news is not easy. It takes patience,… Read More

Facebook Rankings in Healthcare Marketing

As marketers, we know there are several benefits to being active on social media. Now, a new study suggests that Facebook ratings correlate with an important operations metric — readmission rates. A study performed at Massachusetts General Hospital showed that hospitals with higher readmission rates had lower Facebook ratings. Facebook allows patients to comment about… Read More

Five Ways to Get the Most Out of Your Event Sponsorship in Healthcare Marketing

Sponsoring events where you know your audience will be is a great way to build awareness and interact with potential patients. However, don’t short change your investment by just writing a check and sending a logo. Here are five ways to get the most out of your event sponsorship: 1. Understand exactly what you are… Read More

We love moms

Happy Mother’s Day to all the great and caring moms out there. Every year we celebrate this day as a way to say “thank you” to moms for everything they do. We polled the office to find out what everyone’s favorite Mother’s Day video is and then voted for the overall best one. But, we… Read More

Top 10 Discussions from #HMPS15 (in no particular order)

1. Ann Hadley. Enjoyed her presentation’s great mix of content and humor. Her theme of “We don’t need more content. We need better content.” was well spoken and full of great quotes. Ann has a formula for truly great content: useful x empathy x inspired. And she says the key is multiplication. Because if any part… Read More

Using Content Beyond Patient Acquisition

As healthcare marketers, you know that content is king when it comes to organic search traffic and building trust with potential patients. But, content is often neglected as a key component in the full sales cycle. Content isn’t just for initial patient research, it also can help reassure someone to build consumer preference and loyalty… Read More

Lessons Learned from Aggressive, Results-Oriented Marketing Efforts

As hospitals seek to aggressively grow a service line and build volume for physicians, there are a lot of people and tactics to coordinate. Our experience with various multimedia, aggressive and results-driven campaigns, has taught us a few valuable lessons along the way. Here are seven tips to aggressively market a service line and see… Read More

Celebrating Milestones in Healthcare

In an era of healthcare uncertainty and change, it’s important to reassure your community about your hospital or health system’s commitment to their health and to the continuous innovation and growth of the health services provided. One way to reassure your community and show stability is to showcase milestones of your hospital or health system;… Read More

Digital Navigation Improving Patient and Visitor Experience

Typically, hospitals are confusing and hard to navigate, which leads to poor patient satisfaction. Situations that bring people to the hospital are difficult enough; no one should be confused while finding their way through the hospital. With digital content ever-evolving and continuing to take over the healthcare world, why not create a branded smartphone hospital… Read More

5 Ways Healthcare Marketers Can Empathize with Patients

With social media and digital content taking over healthcare, it is easy to get caught up in receiving “likes” and/or shares. It’s important for healthcare marketers to remember to make a connection with each individual patient and that takes much more than a “like” or share on social media. A recent study by Prophet shows… Read More

Healthcare Marketing Opportunities to Improve Patient Experience and Generate Revenue

Patient experience goes beyond clinical care and basic comforts while being in the hospital. Think about environments throughout your hospital where staff, patients and visitors spend time but may be less than welcoming. Waiting Rooms   People hate waiting rooms. It’s not fair, but it’s the truth. So, how do you make waiting a less… Read More

5 Tips for a Unified Health System Communications Department

Keeping everyone on the same page and moving in the same direction becomes increasingly difficult as the number of hospitals and team members grows. Here are a few tips for ensuring the foundation is laid for success in your health system’s communications department: 1. Brand Guidelines Creating and enforcing brand guidelines is critical to maintaining… Read More

Providing Valuable Healthcare Marketing Content

Like we’ve mentioned before, digital marketing remains king in 2015 and Google is taking a small step forward with their new algorithm. The most important takeaway for the healthcare marketer in this new algorithm is that you have to think in questions, from the consumer’s perspective. For example, what are your clinic’s office hours? Who… Read More

The Difference Between Content Marketing and Brand Journalism

If your hospital has been to any healthcare marketing conference in the last three years, it’s likely you’ve heard information about content marketing and brand journalism. While the two are often spoken about interchangeably, they should be used differently based on your objective. It’s important to know the difference. Brand journalism marries brand management and… Read More

Putting Staff First Proves to be Effective in Healthcare Marketing

Many hospitals focus on taking a ‘patient first’ marketing approach. Putting patients first is great, in theory, but some argue that hospitals would do a better job of serving their patients and community if they put their staff first. According to Branham (2005), “Gallup studies show that businesses with higher employee satisfaction also have: 86… Read More

Top Five Things to Look for in Healthcare Marketing in 2015

It’s 2015 and that means there are a lot of things changing in the healthcare world. Digital content has taken over and there are issues to be aware of in 2015. Here are our top five things to be aware of in 2015 within healthcare marketing.  1. “Do it yourself” healthcare. According to the FDA, 500… Read More

Was $4.5 million worth 30 seconds at the Super Bowl?

The last minute of this year’s Super Bowl was amazing, but what about this year’s ads? There are mixed reviews. Some people say they were weak, while others believe it was a good change of pace. But we aren’t here to weigh in on whether the ads were good or not, but rather was the… Read More

AcrobatAnt named Tulsa’s Best Advertising/Marketing Agency by Tulsa Business & Legal News

  Tulsa, Okla. (January 30, 2015) – AcrobatAnt was recently named Tulsa’s Best Advertising/Marketing Agency by Tulsa Business & Legal News on its “Besties of 2015” list. The annual awards are voted on by Tulsa’s business community and are awarded in a variety of categories. “Our focus is always on keeping our clients happy, so it’s… Read More

Using Instagram to Your Advantage as a Healthcare Marketer

Social media is no longer the next big thing; it is now a required tactic in the healthcare marketing mix. Generations X and Y are using social media to educate themselves on healthcare. Instagram, the online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them on… Read More

Good Feedback = Good Design. Five Ways to Improve Your Creative.

Great creative takes great collaboration with your agency partner. Here are our tips for giving design feedback to get the most out of your ad agency creative: 1. Give ample time. Good design requires time to ponder. This allows the designer to fully consider your project from all angles. Exceptional work happens when the designer has… Read More

Tips for Success in Social Media Healthcare Marketing

First, it’s about your people. Second, you have to know where you’re going. Third, you have to know how you’re going to get there. Last, select the outlet for the appropriate audience. It’s about your people. In healthcare, today, it is critical to deliver to your specific community. Before you can be successful in any… Read More

Clean your desk and start the year off organized

It’s National Clean Off Your Desk Day The second Monday of each year is a day many dread: National Clean Off Your Desk Day. It’s not that our desks don’t warrant a cleaning, it’s that we just don’t want to do it. This year, the Ants decided to challenge each other to clean our desks…. Read More

In Your Rush to Get Social, Don’t Overlook Email in Your Digital Strategy

As healthcare marketers continue to support content strategy through social channels, email should remain a cornerstone of distribution. According to a recent report from Yesmail, 53 percent of recipients who opened an email message in the previous three months have also been subscribed to an email list for more than a year. These consistent and… Read More

How to Write for Digital Media

Next year will continue to streamline the patient journey across all platforms. To do this well, you’ll need to optimize your copy writing for online readers. Here are a few tips to keep online readers engaged and to limit your bounce rate. 1. Online readers hate to scroll, but they love to click. Articles and… Read More

Three Ways to Take 2015 Digital Marketing to the Next Level

Next year healthcare marketers will continue to ride the wave of innovation and evolving consumer behavior. There is plenty you can do to ensure success within the changing healthcare consumer journey. Here are three things to consider for 2015: 1. Use social media during seminars and webinars Include a unique hashtag on Twitter where viewers… Read More

3 Ways an App Can Build Your Healthcare Brand

Smart marketing directors are building smartphone apps to boost their healthcare brand. Everyone has a smartphone. And thanks to all of the mobile apps available for them, people — especially patients — can do just about anything from just about anywhere. First, some numbers: 102 billion  Apps downloaded in 2013 About 100,000 Health-related apps as… Read More

Hospital Atmospheres Can Have a Major Effect on Patients, Families and Staff Members

No one actually enjoys walking into a hospital because it usually means either you, or someone you know, is ill or injured. The hospital atmosphere can have major effects on the patients and staff.   According to Ulrich and Zimring, authors of the 2004 report, Role of the Physical Environment In The Hospital Of The… Read More

How to be Successful in Healthcare Content Marketing

Traditional marketing talks at people, Content marketing talks with them.   Healthcare, along with public sector, higher education, financial and other industries, have purposefully lagged behind the curve of inbound, or content marketing. Here’s our two-sense on how to get ahead of the curve: Understand your audience. If your content is written for the wrong… Read More

Ants sponsor Women In Recovery apartment and get valuable lessons in return.

On the way back to the office from the Women In Recovery apartment, everyone was quiet. With our rowdy bunch that is a pretty rare occurrence; but as we left the little home that will soon house members of the program, we took with us a few lessons in gratitude. Our group gusted up the stairs… Read More

AcrobatAnt named one of Tulsa’s fastest growing companies for third year running.

The Ants celebrated last week at the Tulsa’s Fast 40 Dinner as AcrobatAnt was named #16 on the list of Tulsa’s fastest-growing privately held companies by The Journal Record. We’re proud of how much we’ve accomplished in the last few years and looking forward to many more great years to come! AcrobatAnt Marketing & Advertising AcrobatAnt.com… Read More

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know… Read More

The One Reason Physicians Should Be Active On Social Media

  Today, social media is the way the world communicates. Facebook had 1.28 billion active users and Twitter had 645 million active users in the first quarter of 2014. There are a number of different social media networks available, but Facebook and Twitter are the most popular among the networks. Social media is continually evolving… Read More

Tips on Marketing Holidays and National Health Observances

  Leveraging national health observances is an easy way to make your organization top of mind with your audience. Every month, it’s something. Heart Month in February. Breast cancer in October. And plenty of other diseases and disorders get their moment on the calendar throughout the year. The key to leveraging them is to plan… Read More

Healthcare Content Marketing Is Just Old-School MarComm

  Content has always been an important part of many healthcare marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master. That “thing” is called the internet, and it has transformed healthcare marketing communications into a completely new animal. Your healthcare consumers don’t… Read More

Healthcare Content Marketing Is Not Social Media Marketing

  Healthcare marketers have always needed to find ways of conveying important information in useful and entertaining ways and social media is the communication workhorse that can effectively and efficiently do it. Let’s be clear on something: social media didn’t create content marketing. Content marketing has been around as long as people have been selling services. What… Read More

6 Smart Moves to Get Started with Healthcare Content Marketing

  Smart healthcare marketers understand that today’s healthcare consumers have virtually shut off the traditional world of marketing and chosen messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing is now a cornerstone of inbound marketing efforts in healthcare marketing. So what do you need to get started?… Read More

Only Mad Men Like Marketing; Healthcare Consumers Want Content

Healthcare marketers who drive growth and build strong brand connections with their audiences are doing so by providing value outside of a purchasing need. Consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as we know it. It doesn’t matter how many beds your hospital or health… Read More

Research first. Post second.

Anyone who writes social media was reminded of a good rule yesterday when DiGiorno Pizza used a hashtag that they shouldn’t have. And that rule is do your research before using a hashtag that may seem good for your brand, but turns out it isn’t.  Here is the tweet in question:        … Read More

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message. Whether you are using billboards, radio, television, print or online, each one is good… Read More

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience. When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand… Read More

Cheers! AcrobatAnt is named one of the country’s fast-growing companies.

  Thanks, Inc. Magazine, for naming AcrobatAnt among the country’s fast-growing companies. We’ve enjoyed some wonderful titles locally—Best Place to Work in Tulsa, Fastest Growing Companies in Tulsa—but this is our first time in the national spotlight. Looks like our “Pure. Simple. Honest” approach is working. Time to break out the bubbly! Read more about… Read More

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above. To illustrate what good design… Read More

Back to Basics: Seven tips that lead to great copywriting.

  However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica)… Read More

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events… Read More

Effective Social Media Tactics Part Three: Post Event to Do’s

  We have put together a four part series focusing on how to drive digital engagement for onsite events. After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one. Provide a good summary of the… Read More

Effective Social Media Tactics Part Two: Onsite Social Media

  We have put together a four part series focusing on how to drive digital engagement for onsite events. So you’ve done all the preparation and are finally ready for the event to take place. What’s next? Well, being onsite is a big responsibility and your goal is to make it a memorable experience for… Read More

Effective Social Media Tactics Part One: Event Preparation.

  We have put together a four part series focusing on how to drive digital engagement for onsite events.  There is a lot of planning and background work that goes on during the months, weeks and days leading up to an event. Here are some of the techniques and best practices we have developed over… Read More

You are what you spec.

To borrow (and rephrase) a standard question from a famous interviewer, if you were a typeface, which typeface would you be? AcrobatAnt challenged its art directors to set their own names in a typeface that reflects who they are and their point of view, then let other office colleagues try to match the art director… Read More

Who is this Bryan Cooper and how does he know so much about logo design?

The cogs and wheels in his mind just turn differently. He’s an illustrator, so he sees things from an artistic point of view. He may have invented the term “illustography,” the process he uses to mix illustration, photography and multiple media. To Bryan, colors have numbers and letters have value (cogs and wheels again). And… Read More

Ever since thinking outside-the-box became so inside-the-box, we just did away with the box and got an oval.

  Who’d ever guess that one of the Top 5 Pollstar entertainment venues on the planet is right here in Tulsa? The BOK Center. Prior to the food venues, we have worked with the BOK Center to create some outstanding ads for trade publications, but this new project took our partnership to new heights. Our… Read More

Only Mad Men Like Advertising; Customers Want Content

Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need.    As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as… Read More

Patient Driven = Patient Centric in Healthcare Marketing

As healthcare consumerism continues to drive engagement, healthcare marketing would benefit by taking a cue from the consumer-driven retail industry and patient-driven Mayo Clinic.  Retail giant L.L. Bean was founded in 1912 by Leon Leonwood Bean, a hunter who designed and manufactured a hunting boot which he then sold by mail order to a mailing list… Read More

Smart Moves for Getting Started with Content Marketing

  Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started?… Read More

Content Marketing Is Not Social Media Marketing

  Marketers have always needed to find ways of conveying important information in useful and entertaining ways and social media is the communication workhorse that can effectively and efficiently do it. Social media didn’t create content marketing. Content marketing has been around as long as people have been selling services. What started as published content… Read More

Content Marketing Is Just Old-School MarComm

Content has always been an important part of many marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master. That thing is called the internet, and it has transformed marketing communications into a completely new animal. Your customers don’t care about you, your… Read More

What are you willing to pay to reach those hard-to-herd millennials?

Traditional media may not be able to reach the younger generation you’re trying to engage, but online radio (Pandora, Spotify) and smart TV (Roku, AppleTV, Xbox, Hulu, Amazon basic, etc.) are strategic ways to supplement traditional spending with online spending. These tactics can be highly targeted, effective with high click through rates (CTRs) and you can tie… Read More

Four Signs of Digital Readiness in Healthcare Marketing

  In 1962, Thomas Kuhn introduced the idea of “paradigm shift.” He argued that advancement is not evolutionary, but rather is a “series of peaceful interludes punctuated by intellectually violent revolutions”, and in those revolutions “one conceptual world view is replaced by another.” Marketing has evolved depending upon the different stages of economy. Before industrialization, marketing as a discipline wasn’t prominent… Read More

20 Takeaways from #HCMPS14

I attended last week’s Healthcare Marketing and Physician Strategies Summit in Orlando with 600 other healthcare marketing professionals. The gist of the three-day event was aimed to help organizations struggling with: How can we communicate more effectively with patients, consumers, and physicians so that we not only connect, but build engagement and lasting relationships? How… Read More

What’s holding back your brand? Use spring cleaning to make it more efficient.

  Maybe the better question is, “What’s keeping your brand from being more productive?” Oh, now we have your attention! Think about it: Are you still using some processes, ideas and standards that are obsolete or getting in the way of your making progress? Consider these suggestions for updating your approach: Email instead of snail… Read More

Your brand spring cleaning: out with the obstacles; in with the more-effective.

As the tidying up of your brand continues, the next step is to let go of anything keeping you from moving forward. That can be something as simple as using old collateral like brochures or business cards, even though they don’t feature your newest logo; or refreshing your website/digital presence. We understand not wanting to waste paid-for… Read More

Growing Physician Volume in Healthcare Marketing

  Targeting new families is an effective way to build volume for your pediatric physician base.  “New mover” lists are readily available for purchase and are a great way to introduce your brand/physician to a new audience in your market. Before you begin developing messaging for your direct mail piece, keep in mind what matters… Read More

Top 10 Reasons to Attend Healthcare Marketing’s #HCMPS14

Industry conferences are a valuable and effective way for healthcare marketers to stay at the top of their field.  Getting the edge of what’s new, what your competitors are doing, encountering new vendors and suppliers and networking with your peers are among the many benefits of attending healthcare marketing conferences. For the last three years,… Read More

Clean up your act this spring: Create a brand standard document.

  You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things: Spells out to your internal audience the Dos and Don’ts of… Read More

Angela Harless The Tulsa 40 Honoree

  The Tulsa Business and Legal News named Angela Harless (Lawrence), Managing Director of AcrobatAnt, one of The Tulsa 40. We’re proud to have her on our team!   AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East 15th Street Tulsa, OK 74120 918-938-7912

Spring cleaning is a great time to declutter your asset library.

  You know how “stuff” piles up? Stacks up? Collects? Before you know it, you’ve amassed more things than you need and can’t find the ones you do. This happens at home and with your brand, too. Now is the ideal time to go through all that clutter to figure out what needs to stay,… Read More

Is your brand clean this spring?

  Any huge project can be overwhelming—whether it refers to your house or your brand. But when you break down the process into simple steps, progress is easier to make. In this first of five posts, AcrobatAnt can help you spruce up your brand image. First, you need to define your brand’s goals and objectives…. Read More

Ants pick up Best of Show and several other Addy awards

Ants and Addys just go together. The Ants carried home several Addys at the American Advertising Awards recent competition in Tulsa. Top honors included Best of Show for 1 Little Life brochure for Saint Francis Health System—showing big victories for some of the smallest patients; and a Judge’s Choice Award for the Disguise campaign for ER… Read More

Ants team up with BOK Center on tasty concession designs.

Of course, Ants are naturally attracted to anything food-related. So when our client, Sarah Haertl asked if we’d design new graphics for BOK Center’s concession areas, we jumped right in. Each area received its own theme and graphic identity. It was a big job that required managing several vendors. “In scope, this project could easily… Read More

Tips to keeping up with the moving target of social media.

Nothing in marketing is changing as rapidly as social media. By the time you adjust to one thing, it’s evolved into something else. Certain facts paint a picture of just how sweeping this change can be. For instance, 95 percent of Facebook users log in to their accounts each day.* But, Google+ adds 25,000 new… Read More

Raise your site’s SEO power from the inside out, and from the top down.

Evaluating your entire website from a Search engine optimization (SEO) standpoint can be daunting, but it is well worth the effort.  Assigning descriptive names for pages, images and graphics can improve your ranking. And because search engines crawl your site through navigation links, creating good ones helps shorten the path between consumers and your core… Read More

It’s all about the user experience.

If your users aren’t engaged and keep having to fight with your website design, it’s time for an update. Over at Extension Engine, they’ve identified seven Web design trends for 2014 that put the user first. From throwing out the old (skeuomorphism) to ringing in the new (parallax scrolling), we’re proud to say that we’re… Read More

Getting the response you want.

Keeping your website up to date will keep people coming back day after day, but how responsive is your site? By using responsive design on your website, you can ensure that no matter what size screen your site is being viewed on, people will be able to see all of your content. Responsive design is… Read More

Five Ways to Stretch Your Healthcare Marketing Dollar

  Most of us in healthcare marketing have small budgets that are expected to produce big results, which means we have to make every marketing dollar count. Below are five ways to get more bang for your marketing buck. Use your ads for more than just advertising space. Print ads are expensive. They’re expensive to create… Read More

Five Healthcare Marketing Events That Will Get Attention

  One of the best ways to positively engage your healthcare audience and build your brand is through marketing events.  Event marketing in healthcare organizations can be quite challenging with limitations on budgets, resources, etc. But done right it can be worth the extra effort. Here are five ideas that are sure to get you… Read More

Why You Should Consider Adding Digital Advertising to Your Healthcare Marketing Mix

  As women’s media consumption habits evolve from traditional channels to digital ones, healthcare marketers must start incorporating digital strategies into their marketing efforts. Digital advertising is still not included in many healthcare campaigns. It’s incredible, I know, because our target is online 24/7. The reason digital is such an important advertising space for healthcare marketers… Read More

Healthcare Marketing’s Role in Patient Experience

Healthcare marketing departments are tempted to default responsibility of patient experience to the quality department or to operations, but marketing needs to help drive the patient experience in order to achieve success. Is patient experience a strategic priority for your healthcare organization? The reasons for this are many but the most important one is that experience… Read More

A Plan for Prioritizing Physician Marketing Dollars

  When it comes to marketing your employed physicians and practices, having an established plan for budget allocation can help set expectations upfront.  It is a rarity in healthcare marketing when we feel we have ample budget and resources allocated to achieve our marketing and communication goals. The reality for most of us is very… Read More

Using Positioning in Physician Marketing

  Identify with your healthcare audience when marketing new physicians by giving them relevant information and a reason to connect.  Due to the looming shortage in physicians and efforts by healthcare organizations to stay competitive, physician recruitment is on the rise. You may forget – in your attempt to build physician volume – that marketing a… Read More

Alternatives to Appointment Setting in Healthcare Marketing

  In today’s demand economy, we must deliver on our healthcare consumers’ expectation of being able to access information, entertainment and commerce how they want it, where they want it and when they want it. Healthcare consumers are able to retrieve information at the click of a button. Therefore we must constantly innovate in order to… Read More

Tips for Improving and Promoting HCAHPS Scores in Healthcare Marketing

  Instead of focusing on reimbursement in the measurement of patient satisfaction, healthcare marketers can use HCAHPS scores to attract new healthcare consumers with the satisfaction of your current ones. The HCAHPS survey asks patients to answer questions about their experiences at the hospital. With these scores being tied to reimbursement rates, good scores are more… Read More

Key Marketing Insights about Today’s Healthcare Consumer

Having a grasp on our audiences’ perceptions about the healthcare system gives us the opportunity to improve our path to quality healthcare.  Every year since 2008, the Deloitte Center for Health Solutions polls 4,000 adults in the U.S. about their behavior in and attitudes about healthcare. Those surveyed are asked about overall performance and personal use… Read More

Three Ways to Tell Your Story in Healthcare Marketing

  In order to create the most influence with our audience and stand out from the competition, healthcare marketing needs to start creating emotional connections between our audience and our brands. Storytelling doesn’t come naturally to those of us who market healthcare. For whatever reason, we can’t get out of the “look at me” mindset… Read More

Seven Ways to Connect with Millennials in Healthcare Marketing

  Healthcare marketers opting to engage Millennials will create differentiation and give your organization an edge for long-lasting relationships with this generation.  Millennials have grown up. They are the largest generation in U.S. history – even larger than the Baby Boomers. Their ages range from 16-34 and the older members of this group are beginning… Read More

One Key Strategy in Managing Population Health for Healthcare Marketers

  With an increased emphasis on population health, hospitals need to look to collaboration and partnerships with employers who have more direct interaction with healthcare consumers within the population. One of the easiest ways to reach a large portion of your population is by working with employers in your community. Establishing these types of partnerships… Read More

Why You Need to Focus on Earned and Owned Media in Your Healthcare Marketing

  “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.” – Nielsen’s Global Trust in Advertising Survey In a Nielsen global survey, word-of-mouth, recommendations from friends and online consumer reviews are the most trusted forms of advertising…. Read More

A Healthcare Marketing Reality Check: We DO Save Lives

  Your billboard saved my life. For several months now I have been short of breath and I basically chalked it up to being out of shape/overweight. In June I was on my way [out of town] on a business trip and started having some burning in my chest muscles and what I thought was… Read More

Four Megatrends Affecting Healthcare Marketing

  “Never before has an industry faced such uncertainty as does the healthcare industry today.” – Paul Keckley, Executive Director of Deloitte Center for Health Solutions There is a new norm in healthcare and organizations who want to prosper will understand the key to survival is acceptance and change. As Executive Director Paul Keckley recently described… Read More

It’s Time for Healthcare Marketing to Like Social Media

The interaction between consumers and healthcare organizations has drastically changed due to social media and those healthcare organizations wanting to expand their roles with consumers need to realize the business value of this form of engagement. “I feel like the healthcare industry is finally getting it. My hospital has a Facebook page where they post… Read More

Healthcare Marketing’s Dilemma: Is Your Brand Interesting?

  Instead of being highly rational, functional and focused on specifics, like most healthcare marketers, tell the story behind your brand to intrigue, engage, and connect emotionally with your healthcare consumers.  As I mentioned in one of my recent posts, Humanizing Healthcare Marketing, only by establishing an emotional connection with our audience can we build affinity… Read More

Healthcare Marketing Case Study: Wellness as a Brand Builder

Healthcare marketers can deliver a better brand experience by putting on their “patient hat” and asking themselves, “What’s in it for me?” I’m going to let you in on a little secret about your healthcare audience: They don’t care about what you have to say. That is, until they have to care. The truth is,… Read More

Humanizing Healthcare Marketing

It is now time for the marketing community to rethink measurement models, as the evidence continues to pour in that emotion plays a role both in how we receive and perceive information and in purchase decisions. – Robert S. Duboff For decades, marketers have been combining consumer research and insights to create more effective, creative advertising. Coined in 1968… Read More

Three Consumer Tech Trends Affecting Healthcare Marketing

  The shift in marketing that is, and has been, evolving into a consumer-driven model is one that healthcare marketers need to take seriously.  What do consumer electronics and healthcare marketing have in common? Consumers. So when I was reading Accenture’s consumer tech trends for 2013, I immediately recognized three consumer trends that are most definitely… Read More

Florida Hospital Triples Response Rate in Patient Recruitment

  New mover marketing programs are one of the more strategic, cost- effective marketing investments your healthcare organization can make to acquire new patients. A new mover program makes a ton of sense to me for a couple of reasons. From a human perspective, welcoming new people to your neighborhood is a great way to make… Read More

AcrobatAnt Psychotic Circus Halloween Party: a frighteningly good time.

Our 2013 Halloween party will have you laughing and scared at the same time. The agency has been converted into a three-ring psychotic circus where scary clowns will perform for our guests. Our side-splitting sideshow will feature a costume contest, beer, wine and a photo booth. Managing partner, Diane Davis, takes great pride in our… Read More

AcrobatAnt Halloween 2012: Pirates, Ants and one hell of a dance.

We Ants hosted our biggest Halloween party last year. Our agency was transformed into a ghostly pirate galleon complete with Jolly Roger, grog and hundreds of pirates. In the middle of the festivities, a flash mob broke out as several Ants performed a 5-minute ditty we’d rehearsed for the past few months. Thanks to Amanda… Read More

Be Relevant When Marketing to Your Healthcare Audience

Healthcare marketers bear the burden of relevancy when it comes to marketing healthcare content.  It’s one of those buzzwords we’ve been hearing in marketing circles for some time now. As a marketer, what does relevancy mean to you when applied to your healthcare audience? Does it sync up with what your audience considers relevant? I… Read More

It’s the agency that keeps on growing.

We’re honored to be named one of Tulsa’s Fast 40 growing businesses by The Journal Record for the second year running. A few of the other honorees include Andolini’s Pizzeria (just down Cherry Street), Elote Café and Catering, MESA, M&M Manufacturing Inc., Pardee Construction and Vacuworx Global. What’s the reason driving all of the growth… Read More

Five Things Not to Do in Healthcare Outdoor Advertising

Smart marketers understand the strengths of advertising channels and use that knowledge to leverage tactics such as outdoor advertising to their utmost advantage. Take Coca Cola, for example. Their “Yes Girl” design won the Outdoor Advertising Association of America’s Best in Show award in 1942 with one word, an image and a logo. Three elements… Read More

A Healthcare Marketing Check-up: It’s Her Economy

If you were asked what buying group drove the world economy, could you answer correctly? According to Harvard Business Review, it’s women and they control $20 trillion in annual spending. These numbers represent a market that is double China and India’s growth markets combined. It is certainly a curious and enigmatic thing why companies continue… Read More

Three Ways to Move Consumers from Consideration to Action in Marketing Physician Practices

Healthcare’s concentration and focus on providing high-quality care are prompting organizations to reinvest in their employed primary and specialty provider networks. We’re just now starting to see the tip of the iceberg with regard to the shift in healthcare organizations’ commitment to providing high-quality care, but as we all know, the bottom line is still… Read More

Signs You Are Taking Your Healthcare Marketing Down Easy Street

  As marketing continues to fragment, the one-size-fits-all approach may be easier to execute in these times of limited resources, but it’s inevitably doomed to fail. I don’t mean to give marketers who use a cookie-cutter approach to marketing hospitals and health systems a hard time, honestly. But it’s 2014 and the media landscape has… Read More

Healthcare Marketing Tactics to Help Reduce Hospital Readmissions

Hospitals are being penalized for readmissions under Medicare’s new rules; therefore, it’s more imperative than ever for healthcare marketers to do their fair share of the heavy lifting. Three-quarters of patients fail to take their medications as directed because they lack the literacy to understand prescription instructions. (National Council on Patient Information and Education) Studies also… Read More

Five Healthcare Marketing Tips for Positioning Your Physician as an Expert

Patients are often concerned, scared or confused when it comes to making healthcare decisions for themselves or their loved ones. They depend on their physician to present them with the facts and options for treatment as well as make recommendations for treatment or prevention of health issues. Too often, physicians put the ball back in… Read More

Seven Steps to Immediately Improve Your Healthcare Marketing

  We are communication experts… eh, right? I’m curious then, why much of healthcare’s messaging ends up clunky, verbose and without a clear call-to-action. Much of the time it’s due to the fact that our healthcare consumer gets lost in the mix – or altogether forgotten – between creation, approval and execution. Too many times,… Read More

What does your message say about your brand?

  One of the most important aspects of branding is deciding on what a brand should communicate to the target market, that is, what message is your brand trying to get across to your customer? This aspect is sometimes overlooked by marketers and can lead to some mistakes that could have been avoided. One common… Read More

Stalked anyone recently?

There might be 16 personality types, but there are only nine types of Facebook users. And thanks to this nifty infographic from Optify, you can figure out what type of user you are and what types your customers are. Using this classification system will allow you to better tailor your content for your primary customer… Read More

ICYMI here is your Twitter language lesson

  It seems as though the digital landscape changes everyday. New businesses popping up, a new social network becomes popular and hilarious cat videos. More importantly, a new digital language has formed, and it can be confusing. One social network in particular has some of the most confusing language. That one site is, of course,… Read More

Is scrolling the new page turn?

  Since the advent of the Internet, digital ads have been relegated to the edges of websites, save for the ubiquitous pop-up ad. In recent years however, site owners have become a little more flexible with where you can place your ad. From Forbes to BuzzFeed, custom digital ads are becoming more common.  This new… Read More

Are promoted posts worth it?

Since being introduced last year, Facebook’s promoted posts have been a big hit with small businesses and have undergone some significant changes to help you reach even more potential clients. According to Facebook, “a Brand Page’s content is only seen by 16% of the Page’s fans.” Promoted posts were introduced to help businesses reach more… Read More

Give your brand a boost with Social Lift from Mashable

  Recently, Mashable announced a new native ad unit will be added to the company’s website. Called Social Lift, this new addition will allow brands to embed social media updates on the Mashable website. These ads will look and feel like Mashable posts. “We’re doing this because we see brands are already creating a lot… Read More

AcrobatAnt Wins Aster Award

  AcrobatAnt is proud to announce that we have received an Aster Award for our Fight/Trust/Strength campaign for Lancaster Regional Medical Center. The Aster Awards is a medical marketing awards program that allows healthcare organizations and advertising agencies to compete against sized-based competitors from all over the world. The Aster Awards has an annual contest… Read More

#HashtagsOnFacebook

After months of speculation, Facebook has finally rolled out a new feature that allows users to put clickable hashtags in their posts. “Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in,” Facebook writes. Hashtags do not override… Read More

Facebook Rolls Out New Ad Offerings, Dumps Others

Fidji Simo, product manager at Facebook, announced on Friday that the social network giant will be simplifying the ad products that are available to marketers. After gathering feedback from marketers, one message that seemed to resonate was that there are too many products that accomplish the same goal. Facebook announced that new ad products will… Read More

An Ad Campaign to Break the Most Obscure Records

In a record-breaking campaign to break all records probably never thought of, Guinness World Records is out to show consumers that records can be broken without growing your fingernails for years or giving birth to the largest baby. The annually-published reference book partnered with BBDO New York—an agency that boasts clients such as Visa, HP… Read More

Value proposition as part of your social media marketing strategy

If a customer walked up to you and asked, “What can your business do for me? Why your product? Why your service?” would you know what to say? Your answer, if it convinces said customer that purchasing your product or service will benefit them in some way—by adding value to their lives or solving a… Read More

The Telly is in Tulsa

  The Telly Awards has named AcrobatAnt as a Silver winner in the 34th Annual Telly Awards for their television spot for Oklahoma Central Credit Union titled Better Things to Do. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor. The lighthearted commercial titled Better Things to Do… Read More

AcrobatAnt Joins the Task Force

We’re always excited to share when our Ants are quoted in the news. Angela Lawrence, managing director and co-founder of AcrobatAnt, recently served on the Business Services Task Force—a committee dedicated to brainstorming ideas about how the City of Tulsa can more efficiently serve the needs of budding businesses. A proposal and other recommendations made… Read More

Healthcare and Social Media

The evolution of social media amongst healthcare professionals has been driven by a greater need for transparency, and a 2012 consumer poll revealed that 54 percent of patients are comfortable with their medical providers seeking advice from online communities to help better treat their conditions. Source: Healthcare IT News.

AcrobatAnt voted one of Tulsa’s 40 fastest-growing companies

The Journal Record announced AcrobatAnt as one of the 40 fastest-growing, privately held companies in the Tulsa Metro area.

How viral is your marketing campaign?

Viral video has taken over the web. With over 4 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS created an excellent documentary-style video showing us the world of viral video in their latest episode of Off Book.

Who is using Pinterest?

Pinterest – The Social Media Darling Of 2012: Infographic by Infographiclabs Follow us at: http://pinterest.com/acrobatant

AcrobatAnt Selected Best Place to Work in Tulsa

Tulsa Business Journal recognized AcrobatAnt among the 20 honorees selected for Employees’ Choice: Tulsa’s Best Places to work for 2012. After compiling the results of more than 700 surveys submitted by employees of Tulsa companies, the TBJ selected five firms with the highest satisfaction ratings in each of four employment categories, based on number of… Read More

Are you managing your Internet presence?

Let’s define Internet Presence Management: IPM is the process of controlling your Web-based channels to increase your online presence and overall Internet efficiency. Companies or organizations trying to connect with target audiences online use IPM to reduce the costs of customer acquisition and customer service. But what if you’re an owner who struggles to keep… Read More

What does it take to build a brand?

A short discussion about brand architecture. A brand isn’t a name. It isn’t a logo. It isn’t a creative style. It’s not a tagline. Then, what is it? A brand is the meaning of what resides in the mind of the target audiences…the perception that comes from a complex set of images, emotions, thoughts, history,… Read More

Grand Centralized Station.

If your business has multiple locations or multiple sub-brands, we have one word of advice for your marketing structure: Centralize. And here’s why: •    Lower costs Reduce or eliminate duplication, share development costs, use larger volume to gain negotiation leverage with vendors.  •    Establish a cohesive marketing strategy and execution Clear goals and accountability make… Read More

You have 8 seconds…

At a recent lunch-and-learn session, the Ants and their Mazzio’s pizzas gathered in the conference room for a lesson from professors/art directors Chance Walentiny and Jinni Giltner. The topic was effective outdoor boards, and some of the highlights/tips included: Tip #1: Simplicity rules. A successful billboard has 3 main components: 1. Compelling image/photo 2. Unique,… Read More

Graphic Artist has a flair for sports

With college football right around the corner, we thought it only fitting to mention the newest member of the Ant Farm, our resident Fantasy Football organizer,  Dell Chambers. Dell is a native Tulsan who like many from this great state played sports for most of his life. His love of sports growing up was coupled… Read More

A physician ad is kind of like a first date…

1)      Bring Flowers Potential patients will respond best to the mention of patient benefits. They want to know you are thinking of them. 2)      Don’t talk about yourself the whole time. Our focus should be on the patient. Focusing on how the doctor can help the patient is a much more effective tactic than highlighting… Read More

Guess who is on the online cover of…

Oklahoma Magazine! Managing Director / Director of Creative Services – Diane Davis Congrantulations! Diane was chosen as one of the 40 Under 40 for this year. Wow! We are so excited to have her recognized as one of Tulsa’s best and brightest young entrepreneurs. We have known all along that she is a great person…. Read More

Saint Francis 50th Anniversary…

The Ants did a photo shoot for the 50th Anniversary of Saint Francis Health System. We had over a 100 volunteers form a 50 on the football field at Bishop Kelley. Shane Bevel, the photographer, took the shot from a helicopter. It was a beautiful sunny day and the photo turned out great in a… Read More

Painted Pony!

The ants were out in full force at The Painted Pony Ball that supports The Children’s Hospital at Saint Francis. It appears that the ants had a great time. Here are just a few of the photos from the event.  

Small Business? Mid Size? Large Business?

Most companies, large or small, need to present themselves as professional and someone you would want to do business with. Almost every business encounters problems related to graphic design, advertising, or marketing. Companies need graphic design professionals experienced in internet marketing, web site design, and traditional media marketing. AcrobatAnt is a full service advertising and… Read More

AcrobatAnt wins National Telly Award!

Local Company Wins National Telly Award Saint Francis Health System was awarded a bronze 2009 Telly Award for its “Good News” television campaign, highlighting the hospital’s cardiac services. The spots were created by AcrobatAnt, a full-service advertising and marketing services firm, and produced by Flying Colors, both Tulsa-based companies. Telly Awards honor the best local,… Read More

Acrobatic… Ants

All of us here at AcrobatAnt like to think we have a little ‘Acrobat’ in us. Compare us to these acrobat skills and traits and see for yourself. Flexibility – Acrobats can put their feet behind their heads – so what?! We can ramp up a new project or halt one in a moment’s notice. … Read More

Quick Site Review

What can you do to improve your site performance, design and usability? While that requires a fairly client-specific answer – there are a few things you can start with to make sure your site is headed in the right direction. This is just a sampling of the 125+ items we look at during our full… Read More

AcrobatWHAT?

What’s our most frequently asked question: “Why the name “AcrobatAnt”? Surprisingly, an acrobat ant is an actual insect – that shares some very interesting characteristics with our business model. When an actual acrobat ant is disturbed, it runs, holding its abdomen above its thorax – looking like an acrobat walking on his/her hands. Like our… Read More

Failure to communicate?

Corporations previously dished out advertising and products and customers were expected to passively receive the messages and then love the products. However, times have changed. Customers no longer want to passively sit on their couch and be told what to do. Customers realize they have a voice and they want to use it. So, companies… Read More