All organizations need to utilize a combination of brand marketing and performance marketing. These two marketing approaches work synergistically to ensure long-term brand positioning (and loyalty) goals are supported while capturing lower funnel conversions with the short-term, measurable marketing tactics. One of my favorite quotes illustrates the need to balance of both types of marketing: […]
While patient-centric marketing may be an overused buzzword, the reality is that patient-centric marketing is more important than ever—but not at the expense of employees. Employees are #1 It’s been about three years since the world flipped upside down and healthcare workers were expected to jump in and do whatever it took to keep our […]
Whether you have a health system of 26 hospitals and dozens of clinics or a single community hospital, one thing is certain: your marketing department is stretched too thin. From community events, internal communications and physician requests to volume-building or retention-focused marketing efforts, how can your team do it all? Here are a few indicators […]
Employee satisfaction is key. But we are all struggling with finding the right employees and providers to make the ideal employee experience a reality. Take a step back to approach the problem with fresh thought. How can we target our audience with the right message at the right time? By leaning into more targeted digital […]
A health system represents a different selling process. While digital targeting has opened many new avenues of finding potential patients where they need your services, building long-term growth and revenue requires health systems—more than any other type of brand—to place a strong focus on building brand equity within their communities. Brand equity is what will […]
In a recent white paper from NRC Health, researchers point out that patient satisfaction does not predict patient loyalty: 78% of patients are happy with care, but 80% would switch for convenience alone. While hospitals and health systems can analyze retention and churn rates for patients over time, this data, especially for healthcare, is misleading […]
For nearly everyone, the digital age has marked the end of absolute privacy, unless you’ve somehow managed to stay off the grid by never owning or using a credit card, cell phone or computer. Knowledge of our lack of privacy hits us between the eyes, figuratively and literally, when we’re on Facebook or Instagram and […]
Christmas brings out the kid—and creativity—in us. For its December newspaper insert, Saint Francis Health System challenged us to create a Christmas activity sheet that would encourage families to spend quality time together. The four-page insert features P.J. Panda, the beloved mascot of The Children’s Hospital at Saint Francis. For the insert’s inside spread, Senior […]
The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get […]
The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on […]