“Word on the street is that we’re shaking things up again.” Street Pizzas are anything but a run-of-the-mill menu addition. Mazzio’s wanted to give the Street Pizza a distinctly different personality to match a delightfully bold flavor profile. So, they called on AcrobatAnt to create an identity that expanded the brand without breaking it. With […]

We all know and appreciate a proper greeting when we arrive at a restaurant. A smile, a sincere welcome, eye contact—all set the tone for a positive experience which leads to higher guest satisfaction, higher revenue, and increased loyalty. In today’s digital world, and with expanded service options, a brand’s first impression—that appears, or doesn’t, […]

Restaurant marketers are faced with keeping the brand relevant and driving differentiation. The recommendations made to evolve the brand position and strengthen the point of difference are critical to brand health. As competition in the industry and digital platform options grow, creating authentic messaging and targeting becomes increasingly important.  No doubt you have considered target […]

In trying to solve for a balance of variety, pricing, item velocity, and customer satisfaction, menu decisions for today’s restaurant marketers are more complex than ever. After all the work toward the science of menu is complete and implementation is underway, I recommend one more step that is often overlooked: updating your SEO specific to […]

All organizations need to utilize a combination of brand marketing and performance marketing. These two marketing approaches work synergistically to ensure long-term brand positioning (and loyalty) goals are supported while capturing lower funnel conversions with the short-term, measurable marketing tactics. One of my favorite quotes illustrates the need to balance of both types of marketing: […]

The 2023 planning season is in full swing. Many of our clients, as well as the AcrobatAnt leadership team, are looking at economic indicators to evaluate what’s ahead and how to adapt accordingly. Here are some of the themes regarding 2023 planning that we thought we would share: Planning based on historic data only.• Historical […]