Categories for Digital

Target Individuals

New Digital Targeting Capabilities

AcrobatAnt has some exciting new digital marketing options to offer our clients. Keep in mind that the below targeting tactics are available across all ad formats (display, video and high impact). But first, a quick defining session:  Display ads: Advertising on websites, apps or social media through banners or other ad formats made of text, images, flash, video and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. Video ads: Encompasses online display advertisements that have video, but it is generally accepted that it refers to advertising that occurs before, during... Read More

Awareness to Sales

The Mechanics of a Sales Funnel

Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After we are confident that we will get eyes on our message, we shift focus to sorting those eyes to improve the likelihood that they will convert. Once a lead enters the sales funnel by submitting a form, completing a survey, engaging with a social media poll, clicking... Read More

A Tale of Two Recruitment Events

The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get some leads. If you would like to discuss how AcrobatAnt can help you reach your recruitment goals, contact [email protected] or call 918-938-7901. ALLIED HEALTH RECRUITMENT EVENT Approach Held at an open area within the hospital. Wayfinding signs directed event-goers to the second floor where department... Read More

Here’s the Big Picture: HTTPS

What does HTTPS stand for? Better yet, what does HTTP stand for? HTTP stands for Hypertext Transfer Protocol. And sure enough, HTTPS stands for Hypertext Transfer Protocol Secure. Starting July 2018, Google’s Chrome browser will indicate that all non-HTTPS sites are insecure. This prominent warning may cause some visitors to leave a site,  negatively impacting bounce rate, time on site and other quality metrics. Read on to gain a deeper understanding of HTTPS vs. HTTP or contact Ryan at AcrobatAnt for guidance regarding your site’s transition. How secure is secure though? According to Wikipedia’s article on HTTPS: “The principal motivation for... Read More

March 13 – Google Partners Connect Event Recap

AcrobatAnt had a great turnout for our first time hosting the Google Partners Connect livestream event at our office. For those who couldn’t attend, here are a few takeaways to improve your video marketing through Google and YouTube: Two new targeting options are available for video advertising: life events and consumer patterns. Using TrueView for Action ads for direct response considerably increases campaign performance for CTA-based campaign efforts. Create your Google video campaigns in a separate account than your search and display campaigns. If campaigns are with the same account, due to last click attribution, your conversions could be attributed... Read More

Get More Insight Out of Google Analytics Acquisition Reports

Google Analytics is a great way to understand your website traffic, usage and behavior. But, you may be not utilizing Analytics to its full potential. Here are some tips to start using today—no advanced analytics training required—thanks to your favorite Certified Google Partner, AcrobatAnt. Acquisition Reports > Source/Medium Most analytics users are familiar with the source/medium acquisition report. This is a great way to easily see which website or marketing tactics drove the most users to your website. Even if you see which sources/mediums drove the most users, this doesn’t necessarily mean that this tactic drove the best traffic. Traffic should... Read More

Kanban to the Rescue

Use Trello to organize anything and everything. Trello is a simple but powerful visual tool for organizing, managing, and tracking team or individual tasks. At AcrobatAnt, our favorite setup for using Trello is known as a Kanban board. Originally developed at Toyota to improve manufacturing efficiency, Kanban boards are commonly used today in agile software development. Kanban boards are made up of lists of cards. Each individual task is assigned to a card and then pulled from left to right between lists as work progresses from an outstanding task to completed item. The simplest Kanban boards we’ve seen include lists for To Do, Doing and Done. Most of... Read More

IP Targeting—Leveraging Your List

We have all heard the expression “right person, right message, right time” when it comes to developing effective marketing strategies. With great lists and on-target messaging, direct mail can still be a viable tactic to include in your communications mix. Because direct mail falls short when it comes to message frequency, including it as part of a multi-tactic plan is needed to be effective. Unfortunately, other mass media tactics often fall short when it comes to being able to precisely target messaging to an audience. Most companies spend valuable time and money to ensure that their direct mail audience list... Read More

Ants Get LinkedIn at Talent Connect

  AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More

Adaptive Content

“Adaptive content” picked up steam as a buzzword a couple years ago. It’s one of those phrases that’s a little vague and hard-to-define, but once you pin it down, the concept is important to consider. Content specialist Noz Urbina defines adaptive content as “a content strategy technique designed to support meaningful, personalized interactions across all channels. It is content that is conceived, planned and developed around the customers: their context, their mood, their goals.” Basically, it’s personalization—but adaptive content must go far beyond just slapping a customer’s name on an email or letter. It has the specific aim of making... Read More