If you are fairly new to creating social media content for a brand, all of the terminology may be a little overwhelming. Here’s a quick overview of the key terms and metrics when discussing social media organic content strategies and paid social media. Boosted Post: A Facebook post that you put money behind to increase […]
Reports and studies are a lot to digest, so we’ll pull out some key takeaways which may help your brand assess how it is performing compared to others. The study we’ll be referencing is the 2022 Instagram Stories Benchmark Report by RivalIQ. Post Engagement by Media Type Instagram is working hard to incentivize more video […]
Two recently released studies analyzed brands’ usage of stories in 2021 compared to 2020. Let’s look at a few of these key takeaways and what that may mean for your brand’s Instagram content strategy in 2022. The two studies we’ll be referencing are the 2022 Instagram Stories Benchmark Report by RivalIQ and the Instagram Stories […]
Millions of consumers see video content throughout the day via TV, smartphone or computer. But most of them, about 75%, are watching it on mute. If your video ad doesn’t have captions, your message is likely not getting across. A new product called Dynamic Captions automatically adds captions to videos. Will it make a […]
AcrobatAnt has been recognized among the Top Digital Marketing Agencies in Tulsa and Oklahoma City and among the Top Branding Agencies in Tulsa and Dallas in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over […]
When a new search campaign is launched, your first impulse may be to run to Google and search some of the keywords to see whether the campaign is indeed up and running. Next time you’re tempted to do this, remember that you are negatively impacting your own PPC campaign by intentionally seeking out the ads. […]
The world of digital media and marketing can be fraught with an insane amount of acronyms and confusing terms. In addition to providing helpful guides like our SEO vs. SEM blog, we thought a list of common terms and their definitions would probably be helpful. You’re welcome. Average Session Duration – In web analytics, a top-level […]
Facebook recently announced changes to a longstanding rule that ads on its site must contain no more than 20% text within the image. This brings a huge sigh of relief from social media managers everywhere. Facebook’s previous restrictions caused headaches for many advertisers. Even though the company changed its rules two years ago to allow […]
If you have any exposure to digital media or marketing, it’s highly likely that you have come across the terms “SEM” and “SEO” in your research. Both terms relate to a website’s position on the Search Engine Results Page (SERP), which is the page of listed results you see when you search for something online. […]
Throughout social distancing, sheltering-in-place and now the gradual, phased reopening of communities, there has been a dramatic shift in how, when and why we consume media. Weekly, we receive updated data, facts and figures regarding media consumption trends and forecasts for which changes may stay long after restrictions are ended. While the data varies weekly, […]