Categories for Digital

Hand holding dart at target

Micro vs. Macro Conversion Goals: Part 2

So. You’ve read part 1 of our blog series on understanding micro- vs. macro-conversion goals and why they are extremely important to your business. (if you haven’t, click here to read part 1.) Now it is time to sit down and identify whether the goals you have established for your business and digital campaign are micro-conversion goals or macro-conversion goals.  Here are three questions you can ask yourself to (hopefully) make it a bit more clear:  1. What do you think about when you picture a conversion?  This may seem obvious, but usually when people think of conversions, they picture macro-conversions. Whatever... Read More

Hand drawing chalk line arrow

Micro vs. Macro Conversion Goals: Part 1

What are they and why do they matter?  One of the major benefits of digital and online marketing is the ability to actively track and monitor a campaign. Through Analytics, it is possible to collect monthly, weekly, daily, hourly and even real-time data on what your online marketing campaign is doing, and to answer important questions, such as: How many clicks am I getting? How many impressions have I received? How do my display ads compare to my native ads? (If you read that line and thought, “what the heck is a native ad?” check out our blog post about... Read More

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Native Advertising – Part 2

Need a quick background to get the basics of native advertising? Check out Part 1 of our series, then come back to this article. Native advertising, like any media channel, is just one piece of the marketing mix and should not be considered the silver bullet towards marketing success. Each media type has its role in driving traffic, building brand awareness, increasing brand awareness and driving sales—so, where does native fit in? Native is the best method to help viewers understand how your brand/product helps meet their needs and wants—but in editorial form, not a punchy ad. Remember, this should look... Read More

Native ad illustration

Native Advertising – Part 1

Despite being one of the largest and fastest growing areas of digital advertising, many marketers are still unsure what exactly native advertising entails, and how and when it may be a good fit for their marketing mix. So, what is native advertising anyways? It is sponsored content, which is relevant to the consumer experience, not interruptive, and looks and feels similar to its editorial content.1 In short, it is a paid ad that is disguised as original content. Native Ads Quick Facts2: Viewers spend nearly the same amount of time reading editorial content and native ads—2 seconds and 1 second,... Read More

Why Search Engine Marketing (SEM)?

The first thing someone does when they need something is get online and search for that product or service. We all do it. Investing in paid search will guarantee that your business information will appear at the right time, in the right place when consumers are actively looking for information. SEM targets an audience that is already interested in what you have to offer and allows your business to be present when those users are trying to satisfy a need. Utilizing Google Ads, we bid on search keywords relevant to your brand/product/service. Benefits of SEM: Captures the low-hanging fruit –... Read More

Mazzio’s asks, “Who will reign supreme?”

As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on Facebook and Instagram—to coincide with the six episodes of the final season—and outdoor boards to drive traffic to tease the giveaways and drive viewers to the Mazzio’s social media accounts. At the beginning of each week, we deployed a new post that associated Mazzio’s products... Read More

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Managing Your Online Presence With Google Search

There are four main steps to managing your online presence using Google Search: Be mobile-ready Tell Google about your site Control your site Protect your business BE MOBILE-READY Google is moving to a mobile-first index; this means rankings based on mobile content will be more important than the desktop version of your site. And, for the first time, speed is now a Google ranking factor on mobile sites. This means you need to make sure your site content loads quickly and efficiently. If you would like to test how mobile-friendly your site is, use this Mobile-Friendly Test Tool . Just... Read More

Target Individuals

New Digital Targeting Capabilities

AcrobatAnt has some exciting new digital marketing options to offer our clients. Keep in mind that the below targeting tactics are available across all ad formats (display, video and high impact). But first, a quick defining session:  Display ads: Advertising on websites, apps or social media through banners or other ad formats made of text, images, flash, video and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors. Video ads: Encompasses online display advertisements that have video, but it is generally accepted that it refers to advertising that occurs before, during... Read More

Awareness to Sales

The Mechanics of a Sales Funnel

Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After we are confident that we will get eyes on our message, we shift focus to sorting those eyes to improve the likelihood that they will convert. Once a lead enters the sales funnel by submitting a form, completing a survey, engaging with a social media poll, clicking... Read More

A Tale of Two Recruitment Events

The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get some leads. If you would like to discuss how AcrobatAnt can help you reach your recruitment goals, contact Info@nullAcrobatAnt.com or call 918-938-7901. ALLIED HEALTH RECRUITMENT EVENT Approach Held at an open area within the hospital. Wayfinding signs directed event-goers to the second floor where department... Read More